Why is the "Village Guy" so popular among internet celebrity stores on social media
2023-09-19
Drinking coffee in the village is too relaxing, isn't it? "In Zhejiang, many rural coffee shops are called village cafes, which have become popular online stores and frequently become popular on social media. This makes people sigh with the changes in rural areas and further reflect on the password for the development of rural industries. Behind the popularity of village cafes is the popularity of rural tourism. Its largest consumer group is urban tourists who are accustomed to drinking coffee, and its largest operating group is various groups of people returning to the countryside. Many people come to the village to consume coffee, and the first thing they want is not to drink well, but rather to have a fresh and unique rural experience. People yearn for rural scenery, local culture, and farmhouse cuisine, and the pursuit of elegant and relaxed rural slow life has become a fashion. Many places have developed characteristic rural tourism, and the returning population has created conditions to meet this fashion demand by starting their own businesses through rural tourism. It can be seen that coffee shops are popular in rural areas, and the combination of rural beauty and coffee charm cannot be disliked. The countryside is becoming increasingly fashionable, and some can even become so popular that urban people envy them. This cannot be separated from the rediscovery of rural values. Rural areas are no longer just places engaged in agricultural production, but also provide ecological conservation functions of mountains, rivers, forests, and fields, desirable leisure and sightseeing functions, and unique cultural experience functions. These functions are precisely the soil for the development of rural industries. The countryside is not only a good place to look at the mountains and water, but also to reminisce about homesickness. It can nourish the eyes, wash the lungs, relieve fatigue, and relieve fatigue. It is also a good place to work, start businesses, and seek development, and can develop diverse rural industries. Some new formats that were once exclusive to cities have begun to emerge in rural areas. Village coffee is a product of diversified rural economy. The birthplace of village coffee is mostly in areas with good economic conditions and small urban-rural disparities. Taking Zhejiang as an example, by opening the windows of some village cafes, one can see that the living environment is not inferior to that of urban areas and is not inferior to that of European rural areas. Thanks to the bidirectional flow of urban and rural resource factors in recent years, rural infrastructure and public services have continued to improve. Rural areas have opened up resource roads, industrial roads, and tourist roads, greatly improving their appearance and making them livable and suitable for work, making people want to come and go. Village cafes are not the only bright colors in the rural revitalization landscape, and rice field campsites, art research, and other fields are also emerging. This shows that rural areas are a hot spot for investment, and culture, tourism, and health care can all collide with them to create sparks. At present, the enthusiasm of all parties to participate in rural industries is soaring, and more people are rushing to the countryside. More subjects are interested in the countryside, which will inevitably ignite more new business forms. However, it should also be noted that the management mode and product structure of rural industries are relatively single, and there are more or less resource or efficiency issues with the practitioners. For village experts, rapid flowering may be surprising, but in order to survive for a long time and transform fresh traffic into lasting word-of-mouth, it is necessary to carefully consider and continue to improve cultural connotations, service facilities, functional positioning, and other aspects. Against the backdrop of comprehensively promoting rural revitalization, we are delighted to see consumption scenarios such as coffee shops entering the countryside. However, there is currently no place for village experts, and there is no need to imitate them all. Village cafes are popular in some places, but not necessarily in other places. There are many villages in China with significant differences, and each village has its own unique natural endowment and industrial status. The development of rural industries should be tailored to local conditions, highlighting specialization, and developing characteristic resources and products; Highlight differentiation and integrate
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：economic daily
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