Let the "Super Long Golden Week" better unleash the potential of tourism consumption
2023-09-18
The "Super Long Golden Week" with 8 consecutive days off during the Mid Autumn Festival and National Day is approaching, and multiple demands such as "family visits+tourism+Asian Games" are intertwined. The tourism market is expected to usher in the most concentrated and released travel boom in recent years. According to data from multiple tourism platforms, this "super long golden week" has seen a continuous increase in consumer demand for travel. According to the "National Day Holiday Travel Vane" released by Feizhu on September 13th, as of now, the booking volume of domestic tourism products during the National Day holiday has increased by nearly 6 times compared to last year, and the booking volume of outbound tourism products has increased by more than 20 times compared to last year. This year's National Day holiday, parent-child tours, customized tours, and quality tours have been highly sought after. According to data from Tuniu, among the users of the platform's Mid Autumn and National Day travel, the proportion of parent-child travel has reached 45%. According to data released by Mommy Donkey, the number of customized product trips on this platform increased by 93% year-on-year in 2019. According to data released by Woodbird Homestay, users are paying more attention to high-quality accommodation experiences during this year's Double Festival holiday, and living well has become a keyword. Due to the 8-day holiday, more tourists choose to enjoy the joy of traveling further away, taking a vacation for themselves and their families while exploring mountains, waters, and culture. In terms of experience content, night tour to enjoy the moon, immersive clocking space, China-Chic themed tour, rural leisure business, etc. are very popular. In addition, travel data from the same journey shows that "stamped travel" will replace traditional photo taking and check-in as a new way for young people to check in during their travels, driving a new wave of tourism consumption. However, the concentrated travel of passengers also tests the service guarantee capabilities of various regions in areas such as "food, accommodation, transportation, shopping, and entertainment". In terms of travel, according to data from Mafengwo, during this year's National Day holiday, self driving has become the most popular mode of long-distance travel in China. Various regions should prepare in advance and take effective measures to cope with peak traffic and alleviate the problem of "parking difficulties" in hot spots. In response to the possibility of damaged charging piles in high-speed service areas, transportation and power departments should conduct a comprehensive "physical examination" of the charging piles before the holiday to ensure their normal use; At the same time, reasonable allocation of operation and maintenance personnel should be made to promptly repair charging stations that encounter problems, in order to avoid causing congestion for new energy vehicle owners. In terms of accommodation, during the May Day holiday this year, the price of some B&Bs and hotels rose sharply, causing consumers to complain roast. Some B&Bs and hotels also committed malicious breach of contract. In this regard, departments such as cultural and tourism, market supervision, and relevant tourism platforms should guide homestay, hotel, catering, and other operators to be honest and trustworthy through issuing initiatives and consumer warnings, and not to manipulate market prices, collude with price increases, maliciously breach contracts, etc. In terms of tourism, various regions should increase innovation in tourism products and services. For example, the trend of "stamp style tourism" has brought more fun and ceremony to young tourists' travel, and major scenic spots can attract tourists' interest by designing related activities. For example, specialized stamp points can be established to design stamps of different forms and contents, integrating local famous scenic spots, landmark buildings, cuisine, important cultural relics, etc. into the stamps, increasing tourist participation and enhancing the fun of collecting stamps, attracting more young tourists to pay attention to the destination, discovering more hidden attractions and unique tourism experiences. In addition, various regions should continue to carry out crackdowns on "unauthorized
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：Worker Daily
Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email：lwxsd@liaowanghn.com
Economy
Recommended Reading Change it 
Home
