On the morning of September 15th, the 2023 Guangdong Cultural and Tourism Promotion Conference and Golden Autumn Cultural and Tourism Consumption Season (hereinafter referred to as the "Promotion Conference"), hosted by the Guangdong Provincial Department of Culture and Tourism, was launched in Zone A of the China Import and Export Commodity Trading Exhibition Hall in Guangzhou. The third round of cultural and tourism consumption subsidies for the benefit of the people were officially distributed. The 2023 Guangdong International Tourism Industry Expo (hereinafter referred to as the "Tourism Expo") held at the same time has attracted over 50 countries and regions worldwide, as well as 30 provinces (regions, cities) in China to participate. Cultivate new cultural and tourism formats, stimulate the potential of people's cultural and tourism consumption, and better meet the needs of the people for a better life. The series of activities of this promotion conference are also included in the third Guangdong Hong Kong Macao Greater Bay Area Cultural and Art Festival, as an important part of it, promoting the integration and development of culture and tourism in Guangdong Hong Kong Macao. It is reported that this year's Tourism Expo adopts a "online+offline" synchronous exhibition mode, with the main content of "high-quality exhibition display, deep industry exchange, and diversified benefiting activities". The "Creative Empowerment of Rural Revitalization" rural tourism and cultural and creative achievements exhibition zone is established, and a series of cultural and tourism consumption promotion activities, "Guangdong Tide City Life Season" cultural and tourism integration cross-border activities, and "Guangdong Cultural and Tourism Industry Faction" series activities are held, To establish a professional platform for information exchange, promotion, and product exhibition and trade in the domestic and foreign cultural and tourism industry, to promote the improvement of quality and efficiency in the cultural and tourism industry, and to drive the expansion of cultural and tourism consumption. The Guangdong Hong Kong Macao exhibition area of the Travel Expo promotes domestic consumption of cultural and tourism. This is the first provincial-level cultural and tourism industry event after the epidemic. It not only builds a communication and cooperation platform for the industry, but also provides innovative product supply to the market, promoting high-quality development of the industry. Li Bin, Secretary of the Party Group and Director of the Guangdong Provincial Department of Culture and Tourism, stated in his speech at the conference that in recent years, the development momentum of Guangdong's cultural and tourism industry has been strong, with innovative and creative vitality bursting out, presenting a new atmosphere where cultural and tourism flowers are blooming and poetry is shared in the distance. The main indicators such as the added value of cultural and related industries and total tourism revenue in the province have remained the top in the country for many consecutive years, demonstrating strong industrial resilience and development strength. From January to August this year, the province received 447 million tourists and had a total tourism revenue of 575.69 billion yuan, recovering to 87.9% and 91% of 2019 levels, respectively; The number of tourists received and the total tourism revenue in the province during the summer exceeded the pre epidemic level, becoming the "hottest" summer tourism peak season in the past five years. At the promotion conference, Guangdong cultural and tourism promotion videos and cultural and tourism promotion videos from 21 cities in Guangdong Province were broadcasted on-site, showcasing the beauty of mountains and rivers and the charm of culture in Guangdong's cultural and tourism industry in all aspects. At the meeting, the results of the "Hundred Cities and Hundred Districts" financial support for cultural and tourism consumption in Guangdong Province were also released. This action aims to promote the development of special work plans, carry out subsidies for cultural and tourism consumption, launch a series of promotional activities for cultural and tourism consumption, strengthen cost reduction and relief, and continue to promote the payment and benefit project for the people
Edit：Hu Sen Ming Responsible editor：Li Xi
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