Recently, the chaos of personal pension account opening has attracted social attention. Many people have reported that their personal pension accounts have been inexplicably "opened", but I am unaware of it. It is understood that some banking staff induce customers to open personal pension accounts by hiding information, and even use the copy of their ID card left by customers to open them privately; Some banks also collaborate with employers to open individual pension accounts for their employees in bulk. Why do commercial banks compete for personal pension services? The reason for this lies in the uniqueness of individual pension fund accounts. According to relevant regulations, participants can only choose one eligible commercial bank to establish a fund account. To this end, many commercial banks are competing to launch various marketing activities, including distributing cash red envelopes, gifts, consumption vouchers, etc., to attract customers to open accounts; On the other hand, assign account opening tasks to employees at all levels. Many employees either pay out of their own pocket to return cash to customers or "seek external assistance" on e-commerce platforms to achieve performance indicators, and some even take risks without the consent of customers. The non-standard behavior of some commercial banks in opening personal pension accounts may have led to a temporary increase in the number of customers. However, in reality, a large portion of the pension accounts that have been opened are not "live accounts" and do not deposit money. The chaotic opening of accounts also leads to an increase in complaints and a decrease in customer trust, which is not only detrimental to the development of related businesses, but also damages their long-term competitiveness. The chaos of personal pension account opening urgently needs to be rectified. Commercial banks should strengthen their self-discipline awareness, scientifically formulate performance indicators, and improve their business standards. At the same time, efforts should be made to strengthen business innovation, enrich the supply of elderly care financial products, continuously meet the diverse needs of customers at multiple levels, and enhance core competitiveness. The financial management department should optimize regulatory measures, increase punishment for such violations, expand channels for safeguarding rights, and effectively strengthen the protection of users' legitimate rights and interests. In addition, policy promotion should be strengthened through various channels to create a more favorable social environment for the personal pension system and encourage more people to actively open accounts. (New News Agency)
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：economic daily
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