The ubiquitous QR codes of ordering meals, parking, and entering the park have deeply penetrated into people's lives and become a high-frequency vocabulary of online discussion. Scan code consumption has reduced labor costs, improved service efficiency, and brought new opportunities for improving quality and efficiency in industries such as catering and cultural tourism. However, there are still issues with mandatory QR code scanning and frequent advertising push, which not only reduce the consumption experience but also pose great risks to personal information security. Faced with many chaotic situations, how to make scanning code no longer "disappointing"? It has become a common practice for many people to take out their phone and scan the QR code to order food after taking a seat in the restaurant; Scanning the QR code to complete payment before the vehicle leaves the parking lot has brought convenience to those who have a car to "leave without feeling"... Nowadays, scanning the QR code for consumption has become an indispensable part of daily life. With the increasing coverage of consumer scenarios by digital technology, the forms of QR code applications are becoming increasingly diverse. However, the existence of issues such as mandatory attention, mixed advertising, and cumbersome operations also troubles consumers. How can scanning consumption help improve the quality and efficiency of the service industry? How to deal with industry chaos and jointly build a pure consumer experience? When the form of scanning QR codes for ordering food first emerged, we also started to approach it with a try and see attitude. With the popularization and widespread application of QR codes, we found that they do bring great convenience and save communication time between merchants and customers. "Yang Qindong has been engaged in the catering industry for more than 20 years, and he told reporters that the application of QR codes in the catering industry mainly manifests in ordering food, group buying, invoicing In terms of restaurant marketing, especially the ability to compile product information into QR codes and publish them on media such as newspapers, magazines, and mobile pages, customers can have a rough understanding of the dishes, flavors, and prices before arriving at the restaurant, greatly saving time for both the restaurant and customers, and improving service efficiency. Compared to manual methods, QR codes and a complete set of intelligent systems behind them have certain advantages in catering services. Gong Yongzhong, the manager of Lijiang Courtyard Restaurant (Gulou Store), said, "We basically use scanning codes to order and issue invoices. Scanning codes can save 50% of labor costs and greatly improve work efficiency. More than 80% of customers approve of this ordering method, but some elderly people find it inconvenient due to poor eyesight or inability to use smartphones. Wang Chengxiang, Deputy General Manager of Technology at Tongfu Group Co., Ltd., believes that for catering enterprises, scanning the QR code to order can not only significantly reduce service personnel and operational costs, but also accurately analyze customers' preferences for food products through the system, thereby screening and improving food products. For consumers, scanning the QR code for ordering is more flexible and relaxing, which can avoid potential awkwardness during the ordering process. It also allows for early understanding of store food information, enabling early booking and ready to eat or take away upon arrival, saving waiting time. Bai Junfei, a professor at the School of Economics and Management of China Agricultural University and chief expert at the Beijing Food Safety Policy and Strategy Research Base, pointed out that scanning the QR code to order meals can help reduce the operating costs of catering institutions. Enterprises can use the saved costs to reduce dish prices, improve dish quality, improve service efficiency, and improve dining environments. Except for scanning the code
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：economic daily
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