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Economy

Using Innovation to Upgrade Customer Experience and Technology to Build an Industrial Chain for China's Smart Home Appliances to Expand Overseas Markets

2023-09-05   

With the continuous optimization and upgrading of China's manufacturing industry, Chinese home appliances are moving towards the world with the image of "China's intelligent manufacturing". Chinese brand smart home appliances are popular overseas due to their advantages in quality and innovation, allowing more families to enjoy the convenient life brought by technological progress. At the same time, some Chinese home appliance enterprises have established overseas production bases and supporting industrial chains to assist in local industrial upgrading, create employment opportunities, and promote economic and social development. The market research agency 'Bringing a New Smart Home Experience' predicts that the global smart home device market's shipment volume will continue to grow at a compound annual growth rate of 6.2% in the coming years. As the concept of smart home gradually deepens in people's hearts around the world, more and more Chinese brand smart home appliances have brought new and convenient experiences to overseas consumers. Vanessa from South Africa is very satisfied with her "new member" at home. She not only regularly reminds her family of food expiration dates and recommends hundreds of recipes, but also notifies her husband of the ingredients she needs to purchase on that day through text messages, and plays her favorite video program when she is cooking... This "new member" is the smart refrigerator launched by Hisense South Africa last year. Vanessa affectionately called it "Beautiful sisters". "It has become an important member of our kitchen, not only because of its beauty, but also because of its intelligence." An important reason why Aiou, a Bangkok resident in Thailand, chose Chinese brand smart appliances is that these products are "full of humanistic details". His Haier washing machine not only has low noise, but also has multiple washing functions to choose from, which can meet the cleaning needs of different clothes. I often use the 15 minute quick wash mode, which is very practical in summer, "Aio said. This washing machine is equipped with AI intelligent washing function, which can automatically detect the weight and material of clothes, and select the optimal washing mode. It can be remotely controlled through a mobile app. Set the air conditioning temperature to 23 degrees Celsius and turn on the TV to play today's football game... "Recently, Fernando, who came to visit TCL booth, voluntarily demonstrated the brand's products to reporters at the Consumer Electronics Show held in S ã o Paulo, Brazil. Through simple voice commands, the TV at home can switch between different usage scenarios, whether it's work, fitness, or gaming, which brings me a brand new smart home experience. Fernando said that his TV, air conditioning, and phone at home are all Chinese brands, and he plans to add more smart home appliances to create his own smart home. In addition, a series of Chinese brand smart home appliances, such as intelligent door locks with visual intercom, sweeping robots with automatic inspection, and intelligent stir fryers with automatic addition of ingredients, have all accelerated their export and become popular among overseas consumers. Whether at the China Import and Export Commodity Fair and other national economic and trade cooperation platforms, or through overseas online and offline channels, the attention of Chinese brand smart home appliances is constantly increasing. According to data on "Attracting Users with Innovative Technology Strength", in the first half of this year, China's export of household appliances exceeded 1.7 billion units, a year-on-year increase of 1.4%, and the export value was RMB 296.7 billion, a year-on-year increase of 5.2%. The superior intelligent experience is one of the important reasons for the adverse growth of China's home appliance exports. Emphasize research and development, advanced technology, and comprehensive

Edit:Hou Wenzhe Responsible editor:WeiZe

Source:people.cn

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