At present, streaming media methods such as Tiktok and WeChat live broadcast attract a large number of customers. Many audiences focus on smart phones and tablets. The average daily TV startup rate is less than 30%, and the actual viewing rate of digital TV products of communication enterprises is lower. Faced with such a dilemma, how digital television products can retain audiences and attract more users with richer content and better experiences is worth serious consideration by operators. Massive content, rich applications, and large screen enjoyment... Effective demand is created through high-quality supply. Learn to listen to consumers' voices, continuously improve the friendliness of digital TV products to users of different age groups, and enable consumers to enjoy high-quality video content services with more diverse categories and higher cost-effectiveness, better meeting the needs of the people for a better life, and achieving both reputation and market harvest. Adhere to putting social benefits first, adhere to the organic unity of social and economic benefits, and continuously enhance the spiritual strength, cultural connotation, and artistic value of the program. Meet users' personalized viewing needs. Residents' consumption is constantly upgrading, and the consumption space based on internet platforms is continuously expanding. Consumers' willingness to freely choose and consume independently is also becoming stronger. With the addition of more new columns and the aggregation of content from radio, television, and video platforms, digital television can enter more households, maximize the attractiveness of the vast content pool of digital television, further break through the content ecological barrier, adjust product pricing strategies, and optimize the user experience based on user feedback. Program review provides another way for modern people who have missed a time point to obtain information, allowing viewers to watch at any time to meet personalized and customized needs. Product update iterations and market strategy adjustments cannot ignore consumer rights and social public interests. Product updates should fully consider consumer usage habits and social affordability. Especially for the elderly population, complex operations have seriously affected the user experience. In the current era where content and services are becoming increasingly diverse, it is necessary to make operations simpler and functions more user-friendly in order to gain the favor of consumers. Attempt to integrate and develop with streaming media platforms through multiple channels. The ad free and anytime, anywhere drama following experience has attracted more and more viewers to the embrace of streaming media platforms. Current affairs news reporting and sports live streaming have become the only ways for digital television to retain viewers. Television live streaming still has irreplaceable advantages in creating timely programs. Multi channel collaboration in news reporting, online and offline linkage of live streaming programs, and achieving a win-win situation through diversified entertainment forms, cooperation in multiple fields, and mutual drainage. A single flower is not spring, a hundred flowers bloom in unison, and spring fills the garden. In today's era of profound changes in media landscape and dissemination methods, communication companies' digital television products need to deeply grasp the audience's needs and viewing habits, deepen supply side structural reform, promote the simultaneous development and common prosperity of different types of program works, and better meet the diverse, multi-level, and multifaceted spiritual and cultural needs of the people. (New News Agency)
Edit：Hu Sen Ming Responsible editor：Li Xi
Source：XinhuaNet
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