The silly copper galloping horse dolls in Gansu Provincial Museum, the adorable Jin Hou Bird statue dolls in Shanxi Museum, and the popular Wu Wang Fuchai sword pendant in Suzhou Museum have sparked a new round of consumption hotspots, reigniting the museum craze. Visiting a museum, walking into a section of history, and taking away a cultural and creative experience has become a popular way of traveling for more and more people. Searching for literature and visiting ancient times is booming, and the revenue of cultural and creative industries has doubled. In autumn, the wind blows and the clouds ease. The National Museum is bustling with people, and the queues from ticket gates to queuing areas cannot be seen at a glance. Despite the end of summer vacation, tickets to the National Museum are still "hard to find" and are sold out as soon as they are released. It is understood that the number of visitors to museums across the country has significantly increased this summer, and various regions have also introduced relevant policies to ensure the demand for visitors. From July 15th to August 31st, the Shanxi Museum has been delayed in closing for one hour every Saturday and Sunday, "Zhang Huiguo, Vice President of the Shanxi Museum, told reporters. During the holiday period, more than 20 batches of compulsory explanations are arranged every day, which is about five times the usual amount. Taking the Shanxi Museum as an example, in 2019, it received 1.41 million visitors throughout the year. As of August 15, 2023, it had received 1.11 million visitors. Among them, from July 1 to August 15, the number of visitors reached 400000, "said Zhang Huiguo. The latest released "Ctrip Summer Report" shows that the number of ticket bookings for domestic scenic spots has recovered to 315% in 2019 this year. Among them, museums are the most popular, with ticket bookings for summer museum scenic spots doubling compared to last year. Among the various scenic spot categories on the Ctrip platform, museum ticket bookings surpassed theme parks and ranked first. Behind the popularity of cultural and museum tourism is the continuous enhancement of people's spiritual needs and cultural confidence under the influence of traditional culture, and it is also a new round of consumption hotspots brought about by the continuous "popularity" of cultural and creative products. I was' grassed 'on the internet and posted a refrigerator sticker, so I booked a ticket one week in advance and bought it from Hangzhou to the Nanjing Museum. A tourist visiting the Nanjing Museum told reporters that during the summer vacation, the Nanjing Museum held an exhibition called' William Morris and the British Arts and Crafts Movement '. One of the' Strawberry Thief 'refrigerator stickers based on Morris' works is very popular, often being sold out as soon as they are restocked. The camera turned to the Lu Xun Museum in Beijing, and the reporter saw groups of tourists standing under the white lilac tree in front of Lu Xun's former residence, stopping and watching. I got to know Mr. Lu Xun again because of the TV drama "The Age of Awakening". When I had the opportunity to come to Beijing during the summer vacation, I thought I would definitely come and visit the Lu Xun Museum, "a graduate student from Nankai University told reporters. He bought the" New Youth "refrigerator sticker and Lu Xun's motto bookmark at the Lu Xun Museum, which were exquisitely crafted and reasonably priced. Compared to the off-season, the cultural and creative revenue of Lu Xun Museum has nearly doubled during the summer vacation. "Dong Yuming, the head of Beijing Lu Bo Bookstore, said that the most popular cultural and creative categories among consumers are bookmarks and collectibles. At the same time, due to the historical and commemorative nature of Lu Xun Museum itself, cultural and creative sales related to new youth also rank high. This year's cultural and creative products are 'hot'. As of July 3, 2023
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：Economic Information Daily
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