From "Xiaogang Night" to Zhongying Street - Accelerated Development of Shenzhen Hong Kong Tourism Consumption Integration
2023-08-31
Classic Hong Kong style music, iconic neon signs, and authentic Hong Kong style cuisine... As night falls and crowds pour in, the "Xiaogang Night" night market in Sha Tau Kok, Yantian, Shenzhen has awakened, with rows of small stalls steaming hot and various delicacies tempting people's taste buds. In April of this year, a group of Hong Kong '95 generation' entrepreneurial youth came to Sha Tau Kok to create this entrepreneurship and innovation night market block. Since its opening in early July, "Xiaogang Night" has attracted nearly 40 Hong Kong style merchants and more than 200 specialty food and cultural and creative products, attracting a total of over 150000 consumers. We hope to combine the theme of integrated development of consumption in Shenzhen and Hong Kong, and leverage the advantages of Sha Tau Kok's land and water connection with Hong Kong to create new consumption scenarios and entrepreneurship incubation platforms. "said Liao Jiating, one of the founders of the" Xiao Gang Night "project and a young Hong Kong youth. Xiaogang Night "is just a corner of the Shenzhen Hong Kong International Consumer Cooperation Zone in Sha Tau Kok. As the only urban area in Shenzhen that is connected to Hong Kong by land and water, Yantian District will release relevant implementation plans in 2022, closely aligning with the development strategy of the northern metropolitan area of Hong Kong, and accelerating the construction of the Sha Tau Kok Shenzhen Hong Kong International Consumer Cooperation Zone. The cooperation zone includes the "One Core" - Shatoujiao Cross border Duty Free Consumption Core, the "Four Zones" - Yantian Port International Shipping Hub, Yantian Seafood Street Fishing Port Style Experience Area, Eastern Overseas Chinese Town Ecological Leisure Resort, and Meisha Gold Coast Tourism Area. As the core construction area of the cooperation zone, Zhongying Street, with Shenzhen on one side and Hong Kong on the other, welcomed the millionth certified tourist of this year in mid July. The number of tourists for the summer travel group has increased significantly, and they can take four or five trips over a day, "said Ms. Sun, a tour guide at Gangyi Travel Agency. Currently, Yantian District is promoting the high-end and international transformation of Zhongying Street. The renovation and upgrading project of Zhongying Street officially started in September last year, gathering authentic Hong Kong flavors, local customs, and international boutiques to build a diversified business structure such as mid to high-end duty-free shopping, Hong Kong style food experience, and characteristic homestays. After the renovation, Zhongying Street will retain the existing "intra district shopping, customs supervision, and self pickup customs clearance" mode, strive to implement the "intra district shopping, pre supervision, and batch inspection and release" mode, and comprehensively upgrade the operation mode. The trendy lifestyle festival, promotional shopping season, strawberry music festival... In addition to the food market, Yantian District has been continuously creating new economic formats and living consumption scenarios this year, promoting the diversified and high-end development of "cross city consumption". In early August, the 2023 Yantian District Cross border Food Festival opened at the Yangang Night Market, bringing together various delicacies from Southeast Asia, Europe and America, and other regions. Hong Kong young man Chen Jiacong, who just graduated this year, came to Hong Kong with friends to experience. The transportation between Shenzhen and Hong Kong is very convenient, and starting a business here can also enjoy support in store decoration, start-up funds, brand promotion, and other aspects. It is very attractive to me, so I plan to come here to sell specialty cocktails. According to data from the Shenzhen Municipal Bureau of Statistics, in the first half of this year, the total retail sales of social consumer goods in Yantian District were 7.959 billion yuan, an increase of 13.4% year-on-year. According to data from the Shenzhen Power Supply Bureau of China Southern Power Grid, from January to July this year, the electricity consumption of the Shatoujiao Shenzhen Hong Kong International Consumer Cooperation Zone increased by 43% year-on-year, and the electricity consumption of its core area, Zhongying Street, increased by 46% year-on-year. Yantian District is a microcosm of the current integrated development of tourism consumption in Shenzhen and Hong Kong.
Edit：XiaoWanNing Responsible editor：YingLing
Source：XinHa online
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