Release of Guidelines for the Construction of Hunan Traditional Chinese Medicine Health and Tourism Provincial Demonstration Experience Base
2023-08-31
Recently, the Hunan Provincial Administration of Traditional Chinese Medicine released the "Guidelines for the Construction of Provincial Demonstration Experience Bases for Traditional Chinese Medicine Health and Wellness Tourism in Hunan Province (Trial)", which clarified the basic conditions, base classification, management and services of the provincial demonstration experience base for traditional Chinese medicine health and wellness tourism in Hunan Province, guided standardized construction, and promoted the high-quality development of the traditional Chinese medicine health and wellness tourism industry in Hunan Province. The Guidelines require that the construction unit should have a unified management organization and a clear construction site, with relatively complete tourism facilities. Public management personnel, professional service personnel, security, cleaning and other personnel who meet the needs of the base's tourism services should be equipped. It should have exploitable traditional Chinese medicine tourism resources that can generate good social, economic, and ecological benefits; Having distinct local characteristics in Hunan, highlighting the value of traditional Chinese medicine in health tourism; It provides services and experiences such as natural sightseeing of Chinese medicine, cultural landscape, health care, picking and making, self-cultivation, Tonic Diet tasting, and popular science learning. According to the "Guidelines", the provincial-level demonstration experience bases for traditional Chinese medicine health tourism in Hunan Province are divided into six categories: hot springs, health care, rural areas, forests, tourism, and humanities. Each base construction unit selects 1-2 categories to carry out construction based on actual conditions. The Guide clarifies the positioning, core resources, and characteristic products of six types of traditional Chinese medicine health and wellness tourism demonstration experience bases. Hot springs provide tourists with traditional Chinese medicine baths, saunas, aromatherapy, and other services in the form of bathing, soaking, medicinal steaming, medicinal baths, and foot baths; Health care is carried out through traditional Chinese medicine therapy, natural therapy, and other forms, providing consultation on the prevention of illness and physical identification, as well as traditional treatment techniques such as traditional Chinese medicine massage, moxibustion, scraping, and cupping, providing integrated medical and nursing services; The countryside relies on resources such as traditional Chinese medicine cultivation (aquaculture) to provide activities such as rural sightseeing, agricultural experience, medicinal material picking, and horticultural learning; The forest provides tourists with services that integrate environmental health preservation, sports health preservation, forest food, and forest rest; Relying on Chinese medicine health care towns, resorts, etc., the sojourn provides tourists with Chinese medicine health care services such as diet Tonic Diet, health care, medical care, etc., provides Tonic Diet, health wine, health tea and other big health products, and organizes health care activities such as Taijiquan, Wuqinxi, Baduanjin, etc; Humanities is based on the cultural landscape and resources of traditional Chinese medicine, providing tourists with services that integrate traditional Chinese medicine cultural experience, cultivation, and learning. The "Guide" requires that the base should do a good job of publicity and promotion, regularly carry out market promotion, plan customized health tourism routes or activities, and fully integrate with local tourism resources for coordinated development. (Reporter Zhang Xin)
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