Sparks of Industrial Innovation Aroused by "Automobile+Metaverse"
2023-08-30
In the northwest of Shanghai, near Jiasong North Road on the Caoan Highway, a second-hand car trading market is undergoing a "cage for bird" process: this nearly 50 acre land is being transformed into an automotive metaverse industrial park, exploring the introduction of metaverse technology in the research and development of key technologies for the "new four modernizations" of automobiles, component production, intelligent manufacturing, and even automotive marketing promotion. At present, multiple enterprises have settled in this park called Yuanchuang Bay, and it is expected to be officially put into operation by the end of August. From buying and selling second-hand cars to developing metaverse technology, this "multi level" industrial transformation and upgrading sample reflects the new trend of Shanghai's automotive industry development: allowing the entire automotive industry chain to enter the "new track" of the metaverse. What innovative sparks have been sparked by the combination of "cars+metaverse" in Jiading, the "Automobile City"? Recently, software engineers at the research and development laboratory of Shanghai Tongxing Intelligent Technology Co., Ltd., located at 4801 Caoan Road, are conducting brake tests on a certain wire controlled chassis system. The laboratory has simple furnishings, including a set of tables and chairs, a computer, several adapters, and wires, as well as a wire controlled braking system to be tested. Here, physical cars are completely invisible. The car is on the screen, in our automotive electronic toolchain software TSMaster, "said Mo Mang, 40, the company's CEO, pointing to the computer screen. By adjusting various parameters by engineers, this software can simulate the braking performance of vehicles under different speeds and loads. It can also simulate various extreme working conditions such as snow, ice, and gravel roads through intelligent algorithms, obtain braking data, and then adjust and optimize the wire controlled chassis system. Through virtual simulation technology, we can simulate various working conditions in the laboratory, greatly improving research and development efficiency. Mo Mang told reporters that for the development of new automotive technologies, the metaverse brings innovation to the research and development model. Currently, over a thousand enterprises have used TSMaster software. In the Green Economic City located in Anting, Jiading, like Tongxing Intelligent Technology, there are already several companies that have introduced metaverse technology into the automotive industry chain. In the view of Chen Li, the general manager of Greenland Economic City, cars and the metaverse can achieve mutual success. Firstly, the metaverse needs cars. Due to complex technical systems, high investment costs, and unclear commercialization paths, most metaverse products and solutions still remain in the "see" stage, making it difficult to form a commercial closed-loop in a short period of time. In short, with the concept and technology in place, there is a lack of scenarios. The 'new car' industry is an excellent scenario for landing the metaverse. Secondly, cars also need the metaverse. In the industry context of "software defining cars", it is no longer mechanical performance such as horsepower that determines the quality of a car, but software technology. Future cars are a mobile living space, similar to smart terminals on mobile phones, involving multiple intelligent networking technologies that require the empowerment of new technologies such as the metaverse. Multiple practical applications of "new industries" require "new concepts", but only "new concepts" cannot form "new industries". In the field of metaverse, Shanghai has been laying out specific projects, tasks, application scenarios, and key technologies in recent years
Edit：XiaoWanNing Responsible editor：YingLing
Source：Liberation Daily
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