The Value of Sharing Economy lies in Improving Quality and Efficiency
2023-08-18
Price increases, service discounts, and decreased experience... For a period of time, while the sharing economy has been expanding in scale, the pain points of user consumption have become increasingly apparent, causing many controversies. As a new economic form, the sharing economy cannot be complacent. Instead, it should strengthen the concept of refined operation, attach importance to consumer experience, promote model innovation, and balance the relationship between user growth and development quality. The sharing economy emphasizes sharing and sharing, intensive development, and efficient utilization, which can solve problems such as resource mismatch and supply-demand imbalance. By eliminating information barriers and reconstructing trust relationships, it promotes the efficient flow of factor resources. Data shows that the trading scale of China's sharing economy market was about 3832 billion yuan last year, a year-on-year increase of about 3.9%, and its driving effect on economic and social development cannot be underestimated. Currently, the market structure of the sharing economy is accelerating its reshaping. After experiencing horse racing and low price competition in the early stage, some enterprises have a single business model and weak business growth; Some product prices continue to rise and customers continue to lose; Some products even arbitrarily deduct fees, launch false advertisements, and abuse personal information... Overall, the development of the sharing economy has reached a crossroads, requiring innovation in operational models, scenario expansion, marketing methods, and other aspects to explore new growth points. The chaotic price of shared products troubles many consumers. On the surface, some products in the form of shared economy are in a development dilemma and can only rely on continuous price increases to alleviate the pressure on the survival of enterprises. Moderate price increases for shared products are acceptable, but services and consumer experiences must also keep up. Platforms and operating enterprises should disclose billing rules and standards to society. We must constrain the platform from using its own rules, data algorithms, technical means, etc. to charge unreasonable fees, further enhancing market expectations and consumer confidence. The sharing economy is not only the sharing of resources, but also the sharing of responsibilities. By increasing investment to attract users, enterprises are actually competing for limited public space, increasing public management and operation maintenance costs for society. Relevant enterprises should share the corresponding costs and fulfill corresponding responsibilities. As a participant in the sharing economy, platform enterprises cannot be absent from their responsibilities and need to further strengthen their compliance awareness. At the same time, it is necessary to improve regulatory efficiency, build a policy and regulatory system that is compatible with the characteristics of digital platforms, and create a good institutional environment. As a huge innovation in resource utilization, products such as shared bicycles, shared cars, and shared homestays are gradually gaining popularity, adding more convenient choices to people's daily lives. The sharing economy relies on the development and growth of the Internet, which has strong permeability and innovation, and can shape more value chains and industrial patterns, improve the allocation efficiency of labor, technology, capital, management and other factors, and continuously inject new vitality into economic development. From this perspective, the sharing economy cannot stop innovating, but should continue to make efforts in improving consumer experience and meeting diverse needs, exploring more personalized and diversified products, and stimulating more demand with high-quality supply. Only by actively embracing innovation in the sharing economy can we win the future. The youth group is increasingly becoming the main consumer force. As indigenous people of the Internet, they have networked, personalized, and innovative consumer demands, and have a higher acceptance of the innovative and diverse digital economy. The sharing economy should
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：economic daily
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