Innovate new tourism formats, continuously unleash new consumption momentum in various regions
2023-08-17
The rapid recovery of tourism consumption plays an important role in promoting economic recovery and boosting confidence in development. The new formats and models of tourism consumption are stimulating new vitality in the market. Currently, tourism consumption is shifting from scenic spot sightseeing to leisure vacation and deep experience, with a greater emphasis on spiritual and cultural enjoyment, "said Miao Muyang, Director of the Industrial Development Department of the Ministry of Culture and Tourism, at a recent State Council policy briefing. Various regions will deepen the integration of culture, business, and tourism, and cultivate new consumption formats and models. New formats such as "National Style Hanfu Travel Photography", "Meet to See Exhibition Tourism", "Camping Tourism", and "Travel with Performances" are becoming increasingly popular among consumers today. Continuously innovating the supply of tourism products in various regions, meeting consumers' high-quality and diversified needs, allowing people to experience culture, appreciate nature, and experience life during travel. Since the beginning of this year, various cultural and tourism activities have been held across the country to attract people to visit and enjoy. The Hanfu Culture Festival and Peony Culture Festival in Luoyang, and the Guofeng Culture Festival in the Tang Dynasty Never Nights City of Xi'an... According to data released by the Ministry of Culture and Tourism of China, in the first half of 2023, the total number of domestic tourists reached 2.384 billion, an increase of 929 million compared to the same period last year, and a year-on-year increase of 63.9%... The rich activity content, strong measures to benefit the people, and innovative tourism products in tourist attractions have all driven the development of the tourism market. To further unleash the consumption vitality of culture and tourism, governments, enterprises, and other parties are making efforts. Recently, scenic spots such as Luoyang Ancient City in Henan Province, Datang Night City in Xi'an, Shaanxi Province, and Qinhuai River in Nanjing, Jiangsu Province have seen tourists wearing Hanfu shuttle through ancient buildings. Tourists entering the Luoyi Ancient City Scenic Area feel like they have traveled through ancient times in modern clothing, with a strong sense of immersion. "Li Zhenbao, Secretary of the Party Group and Director of the Luoyang Municipal Bureau of Culture, Radio, Television and Tourism, stated that the Hanfu national style economy promoted this year has a significant driving effect on the Luoyang tourism market, hoping to achieve" disruptive creativity, immersive experience, youthful consumption, and mobile communication ", leading the breakthrough development of new cultural tourism. The landscape of the ancient capital of Luoyang has become increasingly romantic and diverse. Luoyi dress train, light dance group fan, and dotted red lips... In the scenic spots, buses, and streets of Luoyang, tourists wearing various Hanfu have become a unique scenery of the ancient capital. Being here is like crossing back to the bustling and mysterious Sui and Tang dynasties. The immersive experience scene quickly boosts tourists' enthusiasm and attracts many tourists to come for "appointment" and "check-in". In addition to Luoyang, Xi'an, Beijing, Hengdian, Xitang and other places are also popular tourist destinations for tourists to immerse themselves in taking Hanfu photos and videos. Different scenic spots have their own characteristics and are colorful. The ancient city of Luoyi has a lively atmosphere of human fireworks, while the southern ancient charm is more like small bridges and flowing water... Tourists dressed in Hanfu are often eager to share their exquisite photos and videos on social media platforms, further expanding the dissemination and influence of cultural tourism in various regions. Industry experts say that the current "Hanfu craze" indicates that the attractiveness of excellent traditional Chinese culture to young people is increasing, and tourist cultural scenic spots with ancient charm will promote this consumption awareness. The widespread dissemination of Hanfu culture in scenic areas through social media is expected to trigger a greater craze for national Hanfu culture
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：people.cn
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