Creating personalized and customized products to promote the upgrading of home consumption
2023-08-16
The National Development and Reform Commission recently issued the "Measures for Restoring and Expanding Consumption", which proposes to promote household decoration consumption and encourage the integration of fully intelligent indoor assembly. Promote products such as smart home appliances, integrated home appliances, and functional furniture to enhance the level of home intelligence and greenery. According to data released by the National Bureau of Statistics, the total retail sales of furniture products in the first half of the year were 68.5 billion yuan, a year-on-year increase of 3.8%; Units above the designated size achieved a retail sales volume of 427 billion yuan for household appliances and audiovisual equipment, a year-on-year increase of 1%. Home consumption covers multiple fields such as household appliances, furniture, home textiles, and home decoration, and is an important component of residents' consumption. How to further improve the supply quality and level of home products and services? How to enrich home consumption scenarios and improve home consumption conditions? The reporter conducted a visit. Creating personalized and customized products to enhance residents' willingness to consume, we entered the Hongbang Home Furnishing Cultural and Creative Industrial Park in Nanchong, Sichuan, and each piece of customized furniture attracted the attention of reporters. Our furniture is all made with mortise and tenon craftsmanship, and consumers can appreciate the charm of the new Chinese style home, "said Feng Guichun, General Manager of Yiguxuan Home Furnishings Co., Ltd. As the first "Redwood Culture" themed home furnishing cultural and creative park in the western region, the park closely follows the changes in market demand, follows the development path of high-quality, personalized, and differentiated products, innovates business models such as "industry+tourism" and "sales+experience", actively promotes the integrated development of furniture, home textiles, home appliances, bathroom and other industries, and continuously expands the sales market. Last year, the economic benefits of the park exceeded 50 million yuan, an increase of 400% compared to 2020. At the Chengdu Nanfusen Leishi Whole House Lighting Experience Store, the reporter met Chengdu resident Yang Bin, who planned to provide personalized whole house lighting for his home. The store package plan is very practical, and the design drawings can be released on the spot. The next day, I can see 3D lighting videos customized according to my needs, which makes me very worry free, "said Yang Bin. The current consumer preference for lighting products is to pursue healthier, more environmentally friendly, and more intelligent. We create personalized products based on the characteristics of different groups of people. For example, tailored healthy lighting experiences tailored to the lifestyle habits of the elderly are suitable for aging, "said Lin Liangqi, CEO of Les Zhaoming. Research has found that full house customization and personalized scene customization are highly favored by consumers. The relevant departments are promoting the continuous upgrading of the entire house intelligent system, making the home appliance category more diverse. According to data from the National Bureau of Statistics, in 2022, the total retail sales of furniture, household appliances, audio and video equipment, and construction and decoration materials for units above the designated size in China were 1.2 trillion yuan. Home consumption involves multiple fields, long upstream and downstream chains, and has a large scale and volume. Currently, relevant departments in various regions are actively implementing relevant policies and measures. Enterprises in the industry are following the trend of home consumption, focusing on improving supply quality and level, leading and creating new demand, further enhancing residents' willingness to consume, and helping to improve the quality of life. Online and offline integration, providing consumers with more diverse choices. "This is our latest design of classical desk furniture that imitates the Ming and Qing dynasties, with a selection of old elm wood materials. The overall texture of the desk is hard, simple and natural..." The reporter walked into the e-commerce live broadcast room of Luban Wood Industry in Songlin Town, Linqing City, Shandong Province, and the host Wang
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：people.cn
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