The TV series' limited episodes' and 'split customs clearance' are no longer effective
2023-08-14
Recently, the State Administration of Radio, Film and Television (SARFT) has explicitly proposed that "water injection drama" should continue to resolutely implement various rectification measures. In principle, TV dramas and online dramas should not exceed 40 episodes, and the duration of each episode of online dramas should be managed according to the TV drama duration standard. Encourage the coordinated utilization of the advantages and strengths of medium and long length dramas and short dramas, and reasonably determine the number of episodes based on the theme and content content content. Roast about TV series' water injection has a long history, and domestic dramas generally have more than 40 episodes, concentrated after 2015. The main reasons for the "water flooding drama" are the high production costs caused by the remuneration of celebrity actors, as well as the traditional purchase and sales model of TV stations and video platforms purchasing dramas on an episode by episode basis. From the perspective of the production team, having a large number of episodes means that the selling price of the drama has increased, effectively spreading the production cost; For broadcasters, broadcasting one episode more will result in more advertising revenue. The millions of words of online articles, which have been updated for several years, also pose challenges for adaptation. Nowadays, "The Legend of Zhen Huan", which has been jokingly referred to by netizens as "dish out Baojiang", has 76 episodes, and the highly rated masterpiece "Langya List" by Douban has 50 episodes. In recent years, there have been 58 episodes, 63 episodes, 78 episodes, and 50 episodes of the popular "Three Lives, Three Lives, Ten Miles Peach Blossoms", "Fragrant Honey Sinks Like Frost", "Do You Know If It Should Be Green, Fat, Red, and Thin", and "Chen Qing Ling". TV dramas have become a slow paced "foot binding", and the content is not enough to flash back and forth. As a result, the "double speed" function of video websites has become popular, becoming a way for viewers to "confront" and inject water. Of course, there are other factors that affect this, such as a faster pace of life. As a result, audiences who have formed stereotypes about domestic dramas are no longer willing to "waste" their time chasing dramas. Some people are beginning to be satisfied with chasing highlights on social media platforms, as well as some film and television bloggers using the pseudonym "Xiaomei Xiaoshuai" for fast-paced storytelling. In 2020, the State Administration of Radio, Film and Television proposed to promote the production of TV dramas with no more than 40 episodes and encourage the creation of short dramas with no more than 30 episodes. This year, we not only reiterate this point, but also propose to prevent "water flooding dramas" from using methods such as splitting into upper and lower parts and shooting multiple seasons to avoid episode count requirements. TV dramas and online dramas with continuity in their main characters and plot content but independent distribution licenses (including the use of upper and lower parts, multiple seasons, etc.) are considered as the same series, with an overall volume of 45 minutes per episode (including the opening and ending) and 40 episodes (1800 minutes). If they exceed this, the interval between each drama in the same series and the previous one should generally not be less than 12 months. To avoid rigid indicators, we followed the path of "splitting". Some major IP dramas are clearly shot at the same time, but they are recorded and distributed in two TV dramas, and seamlessly broadcasted under the above and below titles. At the end of 2019, the blockbuster "Celebration of the Year" used 46 units and only told the story of the "first season", making it an exciting second season. In 2021, "Zhou Sheng Ru Gu" starring Bai Lu and Ren Jialun concluded on September 8th, and its sister piece "One Life" premiered on September 6th. The previous and present lives in the original work have been adapted into two series, Ancient Costume and Modern, with high popularity. The "one drama, two broadcasts" received a fan bonus and combined with the point and shoot mode to monetize, driving a surge in summer vintage dramas. In 2022, three consecutive dramas adopted this mode of "seamless integration", including the TV series adapted from the novel "The Legend of the Shark" divided into《
Edit：XiaoWanNing Responsible editor：YingLing
Source：Yangtse Evening Post
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