How to carve high-quality products in domestic animation
2023-08-14
Li Bai got drunk, splashing wine into water, and cranes appeared in the water. Riding a giant crane with Gao Shi, Du Fu, Cen Fuzi, and Dan Qiusheng, the animated film "Three Thousand Miles in Chang'an", which is currently being released, resonates with the audience with the poetic sentiment of Chinese cultural genes. As of now, the box office of the film has exceeded 1.7 billion yuan. Chinese animation presents a delightful upward trend. In recent years, excellent animated films such as "Journey to the West: The Return of the Great Sage", "The White Snake: Origins", "Nezha's Demon Child Comes to Earth", and "The Deep Sea" have emerged one after another. Their creative vitality is surging and their box office reputation is not bad, conveying a clear signal that the Chinese animation market is thriving and has huge potential. Rooted in the fertile soil of excellent traditional Chinese culture, domestic animation is embarking on a path of creative transformation and innovative development that showcases Chinese characteristics, style, and style with extraordinary imagination and steady steps. The Chinese style explores the path of national style and expresses the genes of Chinese culture. From the bustling and inclusive Chang'an, to the flowing Jiangnan of small bridges, and to the desolate northern desert, all are condensed into 168 minutes and 48 Tang poems. The audience in the cinema couldn't help but read and recite, and comments such as "Chinese culture is the biggest confidence of movies" and "poetic genes surging in the blood" received high praise... This is a vivid epitome of the surging traditional culture trend in recent years. Since the release of the first advertising animation "Shu Zhen Dong Chinese Typewriter" in 1922, Chinese animation has gone through a hundred years. Amidst the ups and downs, the course remains unchanged, which is to explore the path of national style along the background of excellent traditional Chinese culture. In the glorious group of works of the Chinese animation school, there is traditional culture - literature, opera, architecture, music, art forms rich in national style - ink painting, Dunhuang murals, New Year paintings, and the spiritual connotations of the Chinese nation - kindness, perseverance, diligence, courage, etc. "recalled Suda, the director of Shanghai Art Film Studio, "Guofeng" and "China-Chic" are still key words. The novel 'Nezha's Demon Child Comes to Earth' endows traditional characters with new connotations, creating a Nezha image of 'my destiny is determined by me, not by heaven'; The poem "Three Thousand Miles in Chang'an" uses poetry to cultivate the feelings of family and country, conveying the cultural core of the Chinese nation, such as strength and inclusiveness; "Big Fish and Crabapple" aesthetically displays the world cultural heritage the Earthen Building in Fujian Province... "Traditional culture is the magnificent treasure house of Chinese animation film creation. The core of the Chinese animation school is nationalization. We use nationalization to show our own literary and artistic image, and create a set of expressions based on traditional culture to express the gene of Chinese culture." Ma Hua, professor of the Animation School of Beijing Film Academy, summarized this. Creating animations with traditional cultural themes is both a challenge and a challenge. The well-known historical figures and stories lower the threshold for audiences to enter cinemas, but also test the basic skills of creators. For this reason, the creative team of "Three Thousand Miles in Chang'an" has traveled to various places to collect folk customs. We walked into the Shaanxi History Museum to study the layout of Chang'an, stood on the walls of the ancient city of Tongguan to feel Ge Shuhan's tragic mood, wandered around the ancient city of Songpan to find inspiration for designing Yunshan City and Lushui Pass
Edit：XiaoWanNing Responsible editor：YingLing
Source：People's Daily
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