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China

Observation on the phenomenon of "cultural and museum fever" during the summer vacation

2023-08-11   

During this summer, many teenagers choose to travel through the "time and space tunnel", engage in close conversations with cultural relics, perceive profound history, and appreciate cultural charm. Many popular cultural and museum venues have seen a hot scene of "one ticket is hard to find". Why did the "cultural and cultural tourism" become a hot topic? What new changes have taken place in cultural and museum venues? How to self upgrade and respond to the enthusiasm and attention of tourists? On the morning of the 8th, at the National Marine Museum located in the Zhongxin Tianjin Ecological City of Binhai New Area, Tianjin, there was a long queue of people waiting to enter. On the large screen at the entrance, the "real-time entry and exit statistics" data shows that the museum has only been open for one hour and has received over 1500 tourists. We received a total of about 320000 tourists in July this year, with an average daily reception of over 10000 tourists, "said Liu Jie, Deputy Director of the National Oceanic Museum. In recent days, reporters have visited multiple cultural and museum venues in Tianjin, and can always see many parents and children standing in front of various exhibits carefully browsing. Some students hold textbooks and occasionally compare them with the information on the exhibits, looking excited. "After watching the movie Chang'an 30000 Li, I became very interested in the history and culture of the Tang Dynasty. Seeing the relevant exhibitions here, I wanted to take my mother to see them together." Shandong tourist Ms. Liu and her son Cheng Cheng came to Tianjin Museum to visit the "Chang'an in the World - essence Exhibition of Shaanxi Tang Dynasty Cultural Relics". Cheng Cheng, who is 9 years old, said that many pictures in books can be seen in the museum, and they feel new and interesting. Yu Jian, secretary of the Party Committee of Tianjin Museum, introduced that the Tianjin Museum welcomed a peak of tourists during the summer vacation. The number of visitors to the "Chang'an World - essence Exhibition of Shaanxi Tang Dynasty Cultural Relics" during the summer vacation has exceeded 100000. "Not only are there full bookings in some periods, but the museum often delays closing.". In many parts of the country, many museums have broken the international practice of "closing on Monday" to meet the needs of audiences. The museum craze continues to heat up, reflecting people's increasing recognition of Chinese history and traditional culture, "Liu Jie said. The spiritual and cultural needs of tourists are constantly increasing. Cultural and creative products are constantly emerging, immersive experiences are frequent, and digital technology is widely used... In the eyes of tourists, museums are gradually becoming a composite public service complex that combines leisure and entertainment, digital technology, and cultural creativity. The popularity of museums is closely related to the increasing spiritual and cultural needs of tourists at present. "Yu Jian stated that tourist exhibitions are gradually shifting from visiting to participating, from sightseeing to in-depth research, and have put forward new requirements for the breadth and depth of museum exhibitions. Not only that, but the trend of high-quality and personalized cultural and museum tourism is becoming increasingly evident. Tourists' demand for museum experience, research, and entertainment is constantly increasing, "she said. This summer, due to a strong sense of technology and diverse experiences, the "Exploration · Star Ocean - Aerospace Science and Technology Achievement Theme Exhibition" has become the "new top stream" of the National Ocean Museum. In the space science popularization classroom, make satellite models by yourself; At the 1:1 replica of the commercial aerospace satellite command and control experience center, we participated in the entire process of rocket launch... At the exhibition site, the enthusiasm for innovation and exploration among young people from all over the country was constantly stimulated. Let "Wenbo"

Edit:He Chuanning Responsible editor:Su Suiyue

Source:Xinhua

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