Digitalization makes life better. Recently, on some digital life service platforms, consumption models with the characteristic of "easy consumption" have become increasingly popular among consumers. Industry insiders point out that this consumption model to some extent ensures the financial security of consumers, while promoting product updates and iterations, which is thanks to the promotion of digitalization in the service industry. The reporter learned that this new consumption model does not require consumers to pay a large amount of fees in advance at once, which alleviates financial pressure. For example, in the traditional prepayment model, consumption in service industries such as fitness often requires a one-time payment of a large prepayment, otherwise they cannot enjoy the discounts offered by merchants. This large prepayment model not only blocks many consumers who are unable to pay and suppresses consumption, but also easily leads to consumption disputes due to the lack of effective supervision. In the emerging consumption models mentioned above, service companies adopt a "enjoy first, pay later" approach, allowing consumers to enjoy the service first before making payments. The fees originally required to be paid to merchants in a lump sum can be paid in stages according to the agreed cycle and amount on the digital platform, effectively reducing consumers' financial pressure. Industry insiders have pointed out that the service industry has the courage to abandon the traditional model of "large pre deposit" and launch the "enjoy before pay" consumption model, thanks to the emerging digital capabilities provided by digital platforms, including payment, withholding, credit, etc. The person in charge of a yoga shop told reporters that digital platforms can serve as a third-party fund custodian, making consumption safer. For example, on Alipay, through the introduction of an online trust system such as Zhima Credit Score, the massive information data of users are comprehensively processed and evaluated, which relieves businesses' concerns about consumers' non-compliance and ensures consumers' financial security. In the previous prepayment model, for every 10 consumers promoted, one was ultimately able to make a deal; but with the help of digital platforms converted to the new consumption model, for every 10 consumers promoted, seven to eight were able to make a deal, "said the person in charge. In addition, this new consumption model emphasizes consumer experience and "emotional connections", which helps to boost consumer enthusiasm. By utilizing various tools such as live streaming, VR shopping, and mini programs provided by digital platforms, we aim to enhance the online "immersive" consumption experience and enable consumers to consume more clearly. At the same time, merchants can also use various management tools provided by the platform to capture consumers' consumption interests through data, accelerate product updates, and provide fresh and interesting products and consumption experiences more timely and accurately, thus forming more "emotional links" with consumers. One of the important reasons for the emergence of new consumption patterns among young people is that digitalization is driving the development of the service industry, making these new consumption patterns possible. Experts point out that the consumption habits and methods of young people are increasingly showing new characteristics such as digitization, personalization, and socialization. Echoing these new trends and meeting these new demands, the digital economy should have great potential. On the one hand, the application of digital technology helps to more accurately capture consumer demand, drive production mode changes through on-demand customization and production based on sales, innovate supply chains, and reshape value chains; On the other hand, numbers
Edit：XiaoWanNing Responsible editor：YingLing
Source：Economic Information Daily
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