This year, millions of virtual digital people entered the running arena
2023-08-04
The popularity of AI big models has once again made virtual digital humans a market darling. At the recently concluded 20th China International Digital Interactive Entertainment Exhibition (ChinaJoy), virtual digital humans and AIGC (Generative Artificial Intelligence) became hot topics, and many manufacturers showcased the new possibilities brought by virtual digital humans to various industries. The breakthrough in technology is driving virtual digital humans to accelerate towards commercialization, but it also brings mixed industry pains. According to the analysis of industry experts, users are the best touchstone. Virtual digital people who "run all over the place" will gradually speed up their efforts to clear the foam in the market. Virtual digital people welcome the "second spring". "Which booth do you want to go to? I can show you the way!" At the 2023 ChinaJoy exhibition, 360 customized digital person Sofia for the game booth appeared. Not only can it interact in real-time with on-site audiences and fans, but it can also patiently provide practical information such as guide guidance for the audience. Big model, AIGC, virtual digital human... At the exhibition, Microsoft, 360, IFlytek, Netease Fuxi, Kunlun Wanwei and other manufacturers showed new products one after another. On July 30th, Huawei Cloud also announced at the exhibition that it will launch the Pangu Digital People's Congress model. After the digital person is generated, users can drive the digital person to create through text, voice, video, and other means. Manufacturers are all talking about the implementation of digital people, it seems that whoever doesn't do this business will fall behind, "sighed one audience member. But this is not the first time virtual digital humans have become popular. In 2020, from Cui Xiaopan, a Vanke employee, Liu Yexi, an expert in sound and beauty makeup, to the first ultra realistic national style KOL Ling, the topic of virtual digital human continued, but soon fell silent due to the cooling of Metaverse. Practical is the keyword that accompanies this round of virtual digital people's "popularity". Manufacturers seem to have learned the lesson of "watching the excitement but not transforming" before, no longer blindly pursuing conceptual design, but focusing more on the implementation of commercial scenarios. In March, Wanxing Technology released the AIGC marketing tool "Wanxing Broadcast Burst", which can generate AIGC "real person" marketing short videos with just one click by inputting text; In June, 360 launched the "360 AI Digital People Square" with over 200 virtual digital people, including digital employees in marketing, operations, programmers, and other fields, providing users with corresponding answers and suggestions. In July, New One Technology released a digital human platform based on the video big model, claiming to be the first commercial digital human platform in China. On the computer screen, a female anchor enthusiastically introduced a cereal in fluent Russian, as the computational power of the large model lowered the production threshold. Interestingly, on other computers in the room, she also spoke Spanish, English, German, Dutch language and French at the same time, but her actions, tone and product introduction were surprisingly consistent. These short videos will be placed in the TikTok live broadcast room for shipping. AI virtual digital live streaming has recently attracted wave after wave of customers to observe, "said the head of a cross-border e-commerce incubation base in Fujian. Recruitment and management of foreign language anchors for cross-border merchants have always been difficult, and customers need two requirements for purchasing virtual digital anchors: one is that they can sell movable goods, and the other is that the operation and maintenance costs are not expensive. Currently, technology is relatively advanced
Edit：XiaoWanNing Responsible editor：YingLing
Source：Beijing Daily
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