Cultivate and strengthen consumer
2023-08-02
The General Office of the State Council forwarded the notice of the National Development and Reform Commission on measures to restore and expand consumption. It is proposed to strengthen digital consumption. Promote the construction of digital consumer infrastructure and enrich the application scenarios of the fifth generation mobile communication (5G) network and gigabit optical network. Accelerate the Digital transformation of traditional consumption, and promote the development of e-commerce, live broadcast economy, online entertainment and other digital consumption norms. Duan Bingde, a researcher of the Development Research Center of the State Council, said in an interview with the China The Economic Times that expanding consumption is an important way to promote the growth of domestic demand. Among them, new scenes driven by digital technology and new consumption created by new business types can play an important role. At present, China has initially established a good digital infrastructure. As of the end of May this year, a total of 2.844 million 5G base stations have been built, with over 2.05 billion cellular IoT end users. Duan Bingde believes that the next step should be to expand the new forms of consumption brought about by digital technology in traditional areas such as clothing, food, housing, and transportation. Firstly, in terms of transportation, the electric vehicle and intelligent connected vehicle industries are accelerating their development. The upgrading of the new generation of electric, networked, and intelligent vehicles has promoted the upgrading of automobile consumption, which can form a new wave of automobile consumption. Of course, this requires the upgrading of regulations and relevant policies. Secondly, in terms of living, smart homes have entered thousands of households. More intelligent home appliances, home audio and video devices, and care devices have provided unprecedented convenience for people's home, elderly care, and caregiving. Of course, this will also bring new growth points for expanding consumption in residential areas. Thirdly, in terms of catering, the combination of online and offline platforms on the Internet provides strong technical support for convenient selection of online ordering. Internet technology has also provided a very good technological background for the breeding, development, and growth of the pre made vegetable industry. According to the personalized needs provided by Big data analysis and the diversified choices provided by the intelligent side dish system, the development of prepared dishes has brought catering food into a new era of richer food consumption. Fourth, in terms of cultural consumption, Metaverse technologies such as AR/VR continue to mature, and people's consumption of entertainment is also expanding and upgrading. The above industries have the opportunity to breed 'killer' applications, and the 'killer' applications in the 5G era need to meet people's needs in areas such as clothing, food, housing, transportation, and cultural consumption, in order to bring huge traffic to themselves, "said Duan Bingde. Li Jialu, a researcher of China Mobile Communications Research Institute, said in an interview with China The Economic Times that the continuous updating and optimization of 5G technology has also led to the upgrading of information services. New applications and new experiences that used to be limited to network performance will further stimulate users' new consumption needs, drive the growth of new 5G users and enhance the stickiness of old users. Regarding the growth of 5G users and service improvement, Li Jialu suggests that in the future, one is to make good use of policy dividends and explore the formation of benchmark cases with good development prospects and strong demonstration effects. Encourage operators and internet companies to expand cooperation with leading and key enterprises in Qianhang Baiye, explore more 5G consumption application scenarios, and jointly boost consumption both online and offline. The second is to further enrich new consumption models and application scenarios. Better promote the application of 5G in catering, accommodation, transportation and other public sectors
Edit：XiaoWanNing Responsible editor：YingLing
Source：China Economic News Network
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