Digital technology brings new gaming experiences
2023-07-31
No need to swipe the card or take out the mobile phone. In Daxing Airport Express, you can scan palmprint to get in and out of the station; The smart window on the Hangzhou Metro in Zhejiang Province shows the subway lines and local food in real time... Now is the peak season for travel, and many tourists find that digital technology is accelerating the penetration of tourism, making a big difference in travel experience. Experts believe that artificial intelligence, Big data, cloud computing and other technologies are widely used, and Digital transformation of tourism is accelerated, which is fully reflected in transportation, accommodation, scenic spots and other aspects. Smart navigation function is practical. Nowadays, digitization is accelerating its integration into every aspect of people's travel. Taking museums around the world as an example, digital technology helps these popular check-in areas provide visitors with a richer experience. Recently, the representative cultural relic in the collection of the National Museum of China, the Bronze Rhinoceros Zun with silver and gold cloud patterns in the Western Han Dynasty, was unveiled in the "Digital Rhinoceros Zun" exhibition. Digital means allow tourists to deeply experience the cultural value carried by Xizun from multiple dimensions such as sight, hearing, touch, and interactive thinking. Multiple scenic spots actively utilize digital means to optimize services. In Longmen Grottoes in Luoyang, Henan Province, the digital twin platform of cultural heritage brings visitors an interactive experience of combining reality with fiction, and stone carving art is diversified through technical means; In the ancient town of Xunzhou, Zhejiang Province, tourists can open the smart navigation system through mobile phones, WeChat official account, applets, APP and other ways, and can find scenic spots, food, shopping spots, parking lots, toilets and other locations on hand drawn electronic maps to obtain route recommendations, scenic spots voice explanation and other services. The "2022 National Tourism Market Service Quality Improvement Report" recently released by the Ministry of Culture and Tourism shows that various regions are driving the transformation of tourism service quality improvement through digitization. Shanghai promotes the "digital hotel scanning check-in" model, and Jiangxi has introduced an implementation plan to promote the high-quality development of the digital cultural and tourism industry, promoting the "cloud based digital empowerment" of the tourism industry; Inner Mongolia has established a "Tour Inner Mongolia" platform, with multiple scenic spots and cultural venues providing reservation services. Experts believe that the "digital content" of cultural tourism is constantly increasing everywhere, Cultural resource management are "online" and "cloud", tourism projects break the "screen" and "circle", setting off a wave of digital development of cultural tourism. The rich cultural and tourism formats include the strange peaks and rocks of Zhangjiajie, the beautiful landscapes of Guilin, and the colorful pools of Aba Huanglong Scenic Area... These stunning landscapes can be found in some domestic games. It is reported that the creative team took photos from Zhangjiajie, Guilin, Huanglong, and other places during the development process. They also collaborated with the scenic area to launch a "stop to go" activity, setting up check-in points within the scenic area to achieve cross-border linkage and attract players to travel and enjoy the beautiful scenery. "The combination of culture and tourism can not only enrich the connotation of tourism, but also spread the characteristic culture to the outside world. The two complement each other and promote each other." Wan Fang, project director of the Business Department of China Software and Technology Services Co., Ltd., said that digital technologies such as 5G, artificial intelligence, Big data, cloud computing provide a strong impetus for the development of the culture and tourism industry. Experts believe that digital technology empowers cultural tourism and plays an important role in resource activation, artistic creation, industrial integration, creative dissemination, and immersive consumption, providing tourists with efficient, intelligent, and humanized experiences and services; Digital technology can also enrich cultural and tourism formats, revitalize content and scenarios, and assist cultural and tourism enterprises in achieving digital transformation
Edit：XiaoWanNing Responsible editor：YingLing
Source：People's Daily
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