Children spend over 700 yuan on reading apps in half a month, but still cannot finish reading a single online article. Recently, a consumer's question about the consumption mode of online novels has become a hot topic on the internet. Many netizens point out that there are many consumption traps in online reading, such as excessive pricing, mandatory renewal, and "flooding" of content. So, does this type of phenomenon really exist in the online literature market? How should the order of the online consumption market be standardized? In mid July, reporters from Science and Technology Daily interviewed relevant people on these issues. The rules of mainstream online platforms are basically complete. It is understood that the payment forms for novel websites on the market are mainly divided into two categories. One type of website is a membership system, where readers can easily read books on the website after pre paying a certain fee to open a website membership; Another type of website adopts the form of chapter payment. After reading the free section, readers decide whether to subscribe to subsequent chapters and charge according to the number of words in the chapters. The specific charging standard is determined by the website. "What I usually read most is the novels on the Start Chinese website. The general charge is five cents for 1000 words, and most of the words in a chapter are about 2000 words, which means that a chapter charges more than 10 cents. If you spend more money on the website, there will be discounts, such as 20% discount and 60% discount. The charging standards of other formal payment websites are roughly the same." pickled Chinese cabbage (alias) is a senior online reader, and involves all major online platforms. He stated that on legitimate novel websites, readers decide whether to pay and how much to pay, and there are few instances of forced subscriptions or unreasonable fees. This statement has also been confirmed by Tang Sijie, a lawyer at Shanghai Huiye Law Firm. Tang Sijie stated that although there is currently no mandatory legal requirement for online article fees, most legitimate payment websites will clearly indicate the number of chapter words and subscription fees on the payment interface, and the consumption interface is relatively open and transparent. Small platforms still have violations, "but it should be noted that in addition to mainstream platforms, there are also many small platforms with lower construction costs in the market, which often have many violations or even illegal behaviors," Tang Sijie said. On some small online platforms, everything is for point of payment services, "Anan (pseudonym), who used to work as an editor on a small online platform, told reporters, "The way to attract small stations is often to place advertisements on new media platforms such as Weibo and Tiktok to introduce users to the novel platforms in the official account of WeChat. In order to reach payment as soon as possible, the novels on these platforms often only have tens of thousands of words for free, and these tens of thousands of words are all for the service of payment points. Without payment, readers cannot see a complete story." Anan said, in order to attract readers, Some websites may even directly present prohibited works to stimulate readers' desire to subscribe. After users are attracted by the intentionally set payment point plot and choose to recharge, they often find that the platform cannot perform small recharge, and the lowest level recharge also costs tens or even tens of yuan. In addition, the larger the recharge denomination, the greater the discount intensity. These platforms guide users to engage in large-scale consumption in this way. In addition to the "routine" of recharging, due to the general lack of content supervision measures on small platforms, the quality of works cannot be guaranteed. In the small
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：Science and Technology Daily
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