The "Rural Partner" Sings the "Revitalization Song" of Mountain Villages
2023-07-28
Longwan Lake in Sishui County, Jining, Shandong Province, is surrounded by mountains in midsummer. Entering Jiashantou Village in the Longwan Lake Rural Revitalization Demonstration Zone, along the winding rural path, the leisure valley art granary, Jiashan Music Hall, folk museum, and mountain residents' accommodation are scattered under the cover of green trees, attracting tourists to stop and take photos from time to time. In just three or four years, Jiashantou Village has undergone earth shattering changes, from a poverty-stricken village in mountainous areas that no one has visited to the current "internet celebrity check-in area". The arrival of Tian Bin, the founder of Shandong Eternal Valley Art Grain Warehouse Cultural Development Co., Ltd., and his team has changed the development trajectory of the village. "Yue Dulin, the secretary of the village party branch, told reporters that last year Jiashantou Village attracted more than 200000 tourists, and the village's collective income reached 670000 yuan. In the eyes of local villagers, Tian Bin also has an identity as a partner in rural revitalization. In the process of creating a model for rural revitalization in Qilu, Shandong has made efforts to attract and utilize talents, recruiting rural revitalization partners through various forms, promoting various talents such as entrepreneurs, entrepreneurs, experts and scholars, and technical experts to "go to the mountains and countryside", and collaborating with village collectives in industries, projects, labor, and other aspects to jointly promote rural revitalization. Tian Bin's team is the first group of partners recruited by Sishui County. After joining hands and partnering with Jiashantou Village, they renovated the abandoned granaries and idle residential buildings in the village, and successively implemented 10 projects, including research experience, folk tourism, and cultural creativity. Here is the natural endowment advantage of green water and green mountains. Our group of like-minded partners, through sharing interests, risks, and group heating, have made the scale of the business bigger and bigger. "Tian Bin said that they have incubated more than 40 business formats in the Longwan Lake Demonstration Zone, including Bianxiang Bianshi, Tao Cube, and Chuanshang Coffee. The prosperity of talents drives the prosperity of rural areas. Rural revitalization partners promote the transformation of villages into scenic areas, rural households into guest rooms, and agricultural and sideline products into tourism commodities through direct investment, technological investment, creative cooperation, and intellectual support. This not only revitalizes idle rural resources, but also drives local and nearby employment, achieving a win-win situation for partners, village collectives, and villagers, and stimulating the endogenous driving force of rural revitalization. Walking from the entrance of Dahonggou Village, Dashu Town, Zoucheng City, high-end home stay, Xiangfeng Auditorium, master creation workshop and other formats emerged one by one. A few years ago, Dahonggou Village introduced social capital as a partner, revitalizing the use of 70 idle homesteads in the village and more than 460 acres of inefficient idle land in the surrounding areas, transforming the former "hollow village" into a rural creative industrial park. "Through rent free, partnership, profit sharing and other ways, we have introduced more than 160 partners to build dozens of projects, such as Lingquan Spring Tea, Hanfu Restaurant, Fusheng Bistro and Coffee House," said Sun Weifei, general manager of Zoucheng Dahonggou Tourism Culture Development Co., Ltd. In order to accurately connect partners with village residents, many places in Shandong have come up with clever strategies. In Yinan County, Linyi City, the local government combs the idle courtyards, factory buildings, land, labor and other resource elements that can be revitalized and utilized in the village, and the advantageous elements such as capital, technology, products, and channels of enterprises, as well as the development needs of village residents for enterprises and the resource needs of enterprises for village residents, to build an information platform for rural revitalization partners. We have sorted out 10125 supply factors separately
Edit：He Chuanning Responsible editor：Su Suiyue
Source：Xinhua
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