Overview: Thousands of Rutaceae Fragrant -- The 33rd Hong Kong Book Fair has come to an end
2023-07-26
On July 25, the 33rd Hong Kong Book Fair, which lasted for one week, came to an end. This year's book fair was held in conjunction with the Hong Kong Sports Leisure Expo and Snack World, bringing together nearly 780 exhibitors from 36 countries and regions to participate in the three events. Over 600 cultural events were held both inside and outside the venue. In 7 days, nearly a million people were attracted to enter. For seven days in a row, the Hong Kong Convention and Exhibition Center was crowded with people. "I used to think of Hong Kong as a shopping paradise and a financial center, but this time I was deeply shocked after seeing the enthusiasm of Hong Kong citizens for the book fair. Many people refused to leave at 11 p.m. and were still 'scanning' books. These scenes gave me a new understanding of the strong reading atmosphere in this city." Xiao Ling, head of the Hong Kong Book Fair of Global Press and Publication Development Co., Ltd., who participated in the Hong Kong Book Fair for the first time, said. As the first book fair in Hong Kong after the revival of society, booksellers are promoting sales through innovation. Exhibitors generally expressed optimism about the sales situation of this year's exhibition, and therefore launched richer discounts. Du Chen, director of China Books (Hong Kong) Co., Ltd., told reporters: "In this year's book fair, the company launched hundreds of new books, more than 2000 good books, covering humanities and social sciences, art aesthetics, psychological motivation and other fields. For the annual theme of" Children and Youth Literature ", the company also brought a series of books," Travel through the history of the Bay Area ", to encourage children to learn about the Guangdong–Hong Kong–Macao Greater Bay Area in an easy way." This year's book fair has a mainland pavilion. Xiao Ling introduced that this year, the Mainland Publishing Exhibition Group has exhibited and sold tens of thousands of high-quality books from the mainland. Compared with local publishing houses in Hong Kong, mainland publishing houses also have many advantages in terms of price, and overall sales are good. In the "Bay Area Metaverse" theme exhibition area, the reporter saw that it was built into an immersive experience space for Paperless office reading. The exhibition area integrates technologies such as artificial intelligence, blockchain, and virtual reality with culture, publishing, and education, allowing citizens to enjoy the reading pleasure brought by technology through an "immersive" approach. In addition, there is also a live broadcast of the anchor to bring goods, so that readers who cannot come to the Hong Kong Book Fair in person can also buy various e-reading products online. During the book exhibition, Hong Kong Zhonghe Publishing Co., Ltd. under the United Publishing Group, together with Guangdong People's Publishing House and Huacheng Publishing House, jointly held the "Thousand Books Collection Bay Area - Guangdong Hong Kong Cooperation and Integrated Publishing First Batch Project Signing Ceremony", achieving the sale of thousands of excellent paper books, audio books, and e-books in the global Chinese market. Inner Mongolia Publishing Group and United Publishing Group signed a strategic cooperation agreement to enhance in-depth cooperation in book publishing, cultural and creative products, digital music, and other aspects, and jointly tell the story of China well. Bookworms are flocking, enjoying a delicious meal. This year's book exhibition has attracted book fans from all over the world. The opening of the MTR Convention and Exhibition Station has made it more convenient for readers from other cities in the Greater Bay Area to come to Hong Kong for exhibitions and book purchases. Ms. Tan, a Shenzhen citizen, said that after passing the customs from Luohu or Lok Ma Chau, you can take the East Rail line directly to the exhibition station. The journey of more than one hour before now only takes more than 40 minutes, which is more relaxed. The Hong Kong Book Fair has more diversified payment methods. AlipayHK and mainland Alipay mobile applications have been added to purchase tickets online, providing a more enjoyable exhibition experience for fans. Mr. Fu from Beijing said, "Compared to before, we need to exchange Hong Kong dollars first
Edit：XiaoWanNing Responsible editor：YingLing
Source：Xinhua News Agency
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