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China

Ministry of Culture and Tourism: Effectively Improving the Open Management Level of Summer Tourism Scenic Spots

2023-07-26   

What if it's difficult to get a ticket for a popular summer scenic spot? On the 25th, the reporter learned from the Ministry of Culture and Tourism that the General Office of the Ministry of Culture and Tourism has recently issued a notice proposing measures such as optimizing appointment management, strengthening flexible supply, promoting product innovation, improving service quality, and implementing peak shift regulation to effectively improve the level of open management of summer tourist attractions and better meet the tourism needs of the people. In terms of optimizing appointment management, notification requirements, optimizing appointment measures, implementing scientific management, not implementing a "one size fits all" approach, achieving the unity of principle and flexibility, and maximizing the satisfaction of tourists' visiting and sightseeing needs. We should actively adopt new technologies and methods, smooth appointment channels, simplify appointment procedures, reasonably set online appointment times, and improve the convenience of appointment operations. In terms of strengthening flexible supply, the notice proposes to guide tourist attractions to open in advance and extend their opening hours. Eligible tourist attractions should increase their nighttime sightseeing projects, enrich their sightseeing content, and enhance their capacity. The notice also requires guiding tourist attractions to enhance their service awareness, continuously enhance the concept of humanized services, and improve the level of refined services. Smooth communication channels for tourists and timely and appropriate handling of tourist complaints. Strengthen regional coordination, integrate regional tourism products, add tourism routes, achieve regional tourist diversion, and alleviate the reception pressure of popular tourist attractions. In response to the issue of "scalpers", we will notify and deploy cultural and tourism administrative departments in various regions to work together with public security, market supervision, and online communication departments to increase efforts to crack down on "scalpers" and third-party platforms' illegal ticket hoarding, scalping, and other behaviors. At the same time, we will improve the ticket distribution system for tourist attractions to effectively prevent "scalpers" from occupying ticket sources. (New News Agency)

Edit:He Chuanning Responsible editor:Su Suiyue

Source:Xinhua

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