Immersive cultural tourism has given birth to a new profession, Hanfu makeup maker, and replica of "Tang Chao"
2023-07-26
The style of Suzhou, Hangzhou, Wei, and Jin dynasties has already checked in. This time, I came to Xi'an specifically to experience Tang style Hanfu, "excitedly said Zhang Yihan, a girl born in 1995 from Beijing. As dusk approaches, a Hanfu Pavilion near the Giant Wild Goose Pagoda in Xi'an enters the busiest period of the day. Store owner Zhu Xiuyan explained Hanfu knowledge, selected clothing, and styling styles to newly arrived customers. At one side of the store, several Han costume makeup makers are waving their Makeup brush to "paint eyebrows and sideburns" for young tourists who come to experience "Tang Chao". A Hanfu makeup artist is shaping the guests. The pictures provided by the interviewees are rich in tourism resources. The Giant Wild Goose Pagoda, the Ming City Wall, the Bell and Drum Tower, the Terra Cotta Warriors and other places of interest are famous at home and abroad, attracting a large number of tourists every year. Meanwhile, with the increasingly diverse consumer demand in the cultural and tourism market, the local focus on artistic style and immersive cultural and tourism project innovation has made the previously niche Hanfu gradually become a "internet celebrity" project in the cultural and tourism industry. Among them, as a new profession, Hanfu makeup makers are facing new employment opportunities in the new consumer scene. Our store now has five professional Hanfu makeup designers, most of whom have switched careers from the film and television industry. "Zhu Xiuyan introduced that for professional Hanfu makeup designers, understanding Hanfu design and makeup from different dynasties is just a basic skill. It is the daily work of a Hanfu makeup designer to explain the clothing styles, makeup features, and even historical backgrounds of different periods to customers. Zhu Yanxiu told reporters that in recent years, traditional Chinese culture has become increasingly popular among young people. People not only want to experience the sense of travel after wearing Hanfu, but also want to understand the history and culture behind makeup. "Zhang Guan and Li Dai are not only unattractive, but also detrimental to people's understanding and dissemination of relevant culture." In addition, Zhu Xiuyan, who graduated from Beijing Institute of Fashion Technology, proposed that a mature Han costume makeup maker should go through at least a year of systematic study of makeup. "In the whole industry, the difficulty of antique makeup is second only to film and television special effect makeup, which is much more complex than the 'bride's makeup' familiar to ordinary people." At present, it is hard to find a good "makeup mother", This has become the biggest factor limiting her expansion. According to Meituan platform data, since the beginning of this year, the number of orders related to Hanfu Experience has increased by 307.9% year-on-year. Xi'an, Jiaxing, Suzhou, Luoyang, and Nanjing are the top five cities with the highest online order volume. Meanwhile, the search for keywords related to "Hanfu" in Shaanxi increased by more than seven times year-on-year in the first quarter of this year. Tourists dressed in Han suits play in Xi'an Tang Paradise. Zhang Yichen not only took photos in Xi'an, but also in Luoyang, Hangzhou, Dunhuang, Dali and other places where there has been a wave of Hanfu craze. At the same time, a group of professional Hanfu makeup makers have emerged. According to the Research Report on the Current Situation of China's Hanfu Industry and Consumer behaviour Data from 2022 to 2023 released by Ai Media Consulting, the size of China's Hanfu market will exceed 10 billion yuan in 2021. It is expected to reach RMB 19.11 billion in 2025, 100 times higher than in 2015, and there is still significant room for upward growth in the future. Industry insiders point out that with the help of local life service platforms and online social media platforms, traditional culture is increasingly favored by young consumers, and the Hanfu experience has become a new scene of cultural and tourism consumption, driving the prosperity of local cultural and tourism consumption, and also promoting Hanfu makeup makers, Hanfu designers, etc
Edit：XiaoWanNing Responsible editor：YingLing
Source：China News Network
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