Intelligent Scenarios Bloom Everywhere, Frontier Digital Technology Stimulates New Energy in Consumption
2023-07-25
In various parts of the scenic area, it is possible to achieve "step by step explanation", timely push of electronic consumption maps to nearby promotion and internet celebrity stores, and coverage of more and more popular stores with mobile electronic wallets. In consumption fields such as eating, drinking, and playing, cutting-edge digital technology applications have almost penetrated into various traditional consumption scenarios, creating new consumption momentum and experiences, and forming a positive interaction between merchants and consumers. Hard technology stimulates the new consumption potential of each scene. When tourists stroll around the Forbidden City, Terra Cotta Warriors, Longmen Grottoes and other scenic spots, in addition to feeling the spectacular landscape and buildings, one piece of information rich in profound historical and cultural knowledge is transmitted in real time along with the pace of travel. Even in the Louvre, British Museum and other overseas attractions, outbound tourists can get accurate and clear Chinese guidance. Electronic navigation has become the standard feature for my current travel, convenient and accurate, with low cost, which not only allows me to read easily but also allows me to understand, "consumer Xiao Wang, who prefers freedom of movement, told reporters. This experience is the result of several years of technological upgrades by tourism guide and explanation service provider Sanmao Information Technology Co., Ltd. The company's app called "Sanmao Tour" is equipped with GPS micro positioning and follow up explanation functions, enabling tourists to experience where they hear where they go. We also offer self driving tour explanations and research course services. In 2022, the company also launched an offline high-end private explanation service for cultural enthusiasts and families with children, with a total of 1 to 6 people. "Wang Zixuan, co-founder of Sanmao Information Technology Co., Ltd., told reporters. In 2023, the market size of China's digital cultural and tourism industry is expected to exceed 1 trillion yuan, and more than Sanmao Information is relying on new digital technologies to pursue the growth of this industry. In Dalian, after scanning the QR code of a postcard printed with Dalian's seaside scenery using a mobile phone mini program, several different forms of killer whales and dolphins immediately appeared on the AR postcard through the phone screen, and the originally static sea and sky scenery also constantly changed. Relevant staff of Metaverse (Dalian) Enterprise Information Service Co., Ltd. said that the technology has been applied in Dalian and many cities in China. AR postcards are becoming a new travel companion gift, allowing tourists to feel the beauty of urban dynamics. The recent application of digital technology in promoting consumption has become increasingly widespread. It is also a current trend to rely on digital technology to accurately explore consumer demand, promote marketing in the form of Voucher, and open up online and offline consumption scene channels. In Beijing Daxing, consumers can obtain Voucher and promotion information of different merchants' products in the neighborhood through mobile apps without leaving home, ranging from cars to household goods and food. While enjoying the preferential treatment of target commodities, consumers can also feel the seamless connection of rail transit, 4S stores, business circles, catering, cultural tourism and other travel and retail services relying on the platform's digital technology services, realizing the consumption experience of "saving money" as more shopping. A consumer who was about to buy a Alternative fuel vehicle told the reporter that he had received a coupon of 5000 yuan and expected to pay for the car next weekend, so that he could drive around the suburbs to enjoy the cool summer. On the urban consumption operation platform "Consumption Map" launched by the digital service provider Quantified Pai Company, for merchants who enter the platform, their products will be highly matched with consumers through the system, which can greatly improve
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：Economic Information Daily
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