Online animation is an emerging art form and cultural format in the digital era, which is a form of art that all age groups are willing to accept and appreciate with great care. It has a wide social influence. According to data, the size of China's online animation market reached 28.58 billion yuan in 2022. Network animation has distinct characteristics and considerable market potential. It is full of opportunities and has broad development space, while also facing many new topics and challenges. It is necessary to find unique creative patterns and dissemination characteristics. Observing the current development status and future development path of online animation, it can be found that traditional culture is becoming the foundation of online animation and the foundation for achieving healthy and orderly development of online animation. The emergence of online animations such as "Chinese Legend" materials and images has expanded the creative style and dissemination methods of animation, and its content and form are constantly pursuing innovation. Online animation presents new dynamic visual effects and creativity. With the help of constantly evolving animation technology, it presents more vivid and colorful visual effects, and attracts audiences with unique and contemporary creativity. For example, the online animation "Three Body" focuses on the popular theme of science fiction. The story's imagination is amazing, and its powerful audio-visual impact brings an immersive experience. The visual style emphasizes both realism and depth, echoing the grandeur and epic style of the original work. With the rise of short video platforms, the forms of online animation have become more diverse. Animation is no longer the original single narrative form of horizontal screen composition and single episode complete story, but has emerged as a series of vertical screen composition and finely structured short drama animations. Some traditional cultural themed online animation works accurately reproduce and express life details in extremely short length, emphasizing the traditional beauty and cultural atmosphere, emphasizing more on character personality, visual style, and cultural atmosphere, and highlighting fast-paced and dramatic elements. For such online animations, viewers can watch them using fragmented time, resulting in faster episode updates and easier stickiness. Animation short videos have strong potential for cultural information dissemination and can be said to be a new direction for online animation to seek development breakthroughs. The rapid development of new media technology has provided a broad stage for the promotion and dissemination of online animation, enhancing the audience's sense of participation, and creators are also easier and faster to understand the audience's feelings, making timely adjustments in subsequent creations. The creator and receiver engage in more direct interaction in the online space, reducing the number of detours in the creation of online animation. The concepts of the two are more in sync, which can enhance the effectiveness and pertinence of creation. The number of online animations has skyrocketed, and more niche areas have emerged in the creative content. Adapted works of online literature, especially those with traditional cultural themes, have become the main content section of online animation. Some works are led by online literature platforms, and online novel works are handed over to animation production companies for visual adaptation. The finished products are then released for playback on online audiovisual platforms. Some are directly collaborating with online literature platforms and online audiovisual platforms to implement the "Internet Literacy Transformation Plan", creating an efficient and streamlined production and broadcasting industry chain. According to statistics, more than half of the top ten online animations in 2021 were adaptations of online novels. Network adapted into online animation
Edit：XiaoWanNing Responsible editor：YingLing
Source：Guangming online
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