The birth of "China's Fashion City of Play"! Dongguan, Guangdong: New formats rise and new trends emerge
2023-07-24
The total exhibition area is 20800 square meters, with 1600 international standard booths, over 500 enterprises and institutions from 40 countries and regions, and over 1500 exhibition IPs From July 20th to 23rd, the 13th China International Film and Television Animation Copyright Protection and Trade Expo (hereinafter referred to as the "Mang Expo") was held in Dongguan, Guangdong. At the opening ceremony, Dongguan was awarded the title of the first "China's Fashion City of Play" by the China Toys and Infant Products Association. On site at the opening ceremony of the 13th China International Film and Television Animation Copyright Protection and Trade Expo. According to Zhou Rui, the Marvel Fair is a national level professional exhibition on film, television, and anime copyright jointly organized by the State Administration of Radio, Film, and Television and the People's Government of Guangdong Province. Since its inception, the Marvel Fair has always focused on cultivating high-quality film, television, and anime brands, promoting copyright protection and trade. It has attracted more than 4500 domestic and foreign exhibitors, with 9.26 million online and offline visitors and a transaction amount of over 25 billion yuan, It has grown into a bright business card of the cultural industry in the Guangdong–Hong Kong–Macao Greater Bay Area and the most influential professional platform for copyright trading. It is reported that, in order to further promote the overall level of the fashion game industry, cultivate a number of influential leading fashion game enterprises and IPs, and promote the high-quality development of the fashion game industry cluster, Dongguan has implemented Several Measures to Accelerate the Development of the Fashion Game Industry (Trial) (hereinafter referred to as the "Measures") since July 21. The Measures put forward 11 policies and measures from three aspects, namely, opening up the market of Chaoshan games industry, activating the cultural atmosphere of Chaoshan games, and improving the competitiveness of enterprises, to accelerate the high-quality development of Chaoshan games industry cluster, and further polish the name card of "Chaoshan games" Urban culture. The "Measures" support enterprises to strengthen brand building, actively explore the trendy gaming industry market, support the construction of trendy gaming sales networks and public service platforms, encourage enterprises to innovate independently, and further enhance the industry influence of Dongguan trendy gaming. At the opening ceremony, Dongguan was awarded the title of the first "China's Fashion City of Play" by the China Toys and Infant Products Association. The exhibition scale and atmosphere at the event site were much better than I had imagined. Our booth was already busy after half a day, and the products we brought were basically not enough for sales. "Miao Renhao, the general manager of Shanghai Haoli Culture and Tourism Creative Co., Ltd., introduced to reporters that this time they brought their exclusive" Eternal Pen ", which, combined with the latest black technology, cast 1000 graphite cores into one and can write more than 10 million words, Can save 1000 basswood pencils. "As a local brand in Dongguan, what we need most is the opportunity to spread our brand." Cai Ji, chairman of Dongguan Qingguang Toys Co., Ltd., said that he hoped that through this diffuse expo, his brand could go out of Dongguan and go to the whole country. In the animation technology exhibition area, children can experience VR games. Zhou Rui's "Measures" support trendy cultural and creative enterprises to actively participate in influential trendy games and related exhibitions both domestically and internationally, with each enterprise providing a cumulative subsidy of no more than 200000 yuan per year. Support trendy gaming companies to hold new product launches, promotional events, ordering events, dealer conferences, exhibitions, and other strong domestic demand expansion activities, with each
Edit：XiaoWanNing Responsible editor：YingLing
Source：People's network
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