With the advent of summer vacation, museum research has gradually become a hot trend, and visiting museums and watching exhibitions has become a growing choice for more and more people. However, many people have experienced such troubles when visiting museums: some hold microphones to explain loudly, causing the exhibition hall to be very noisy; Some will surround key cultural relics exhibition cabinets in groups, making it difficult for other visitors to see the exhibits; Some explanations may sound lively, but they are mixed with unfounded jokes and fabrications. History needs awe, and explanations need to be organized. Standardizing interpretation activities not only helps to maintain an orderly viewing order, but also helps to disseminate knowledge and viewpoints that can withstand historical testing. At the same time, it is also worth pondering how museums can better provide interpretation services. The explanation should focus on exploring the rich connotations of cultural relics, and use vivid stories to attract and infect people. Cultural relics carry splendid civilization, inherit historical culture, and maintain national spirit, which are precious legacies left to us by our ancestors. Millennium gilded bronze silkworm, witnessing the exchange of Eastern and Western civilizations; The Bianzhong of Marquis Yi of Zeng of Marquis Yi of Zeng, which embodies openness, inclusiveness, harmony but difference; The Han Dynasty brocade armguard "Five Stars Out of the East Benefit China" witnessed the ethnic integration on the Silk Road... When people enter museums, they not only look forward to encountering exquisite cultural relics, but also hope to understand the profound history and vivid stories behind them. Explanation is an important way to connect cultural relics with the public. Through captivating explanations, the museum attracts visitors to come closer to history and experience culture, fully reflecting the important role of museums as social, cultural and educational institutions in addition to their collection and display functions. The explanation needs to be tailored to the audience, allowing them to understand, enjoy, and remember. As of 2022, there are 6565 registered museums in China. Last year, museums nationwide held 34000 offline exhibitions and received 578 million visitors. 'One thousand people per draft' cannot meet the audience's viewing needs, and 'copywriting' is even more difficult to stimulate audience interest. Developing personalized explanation plans for different groups, understanding children's language characteristics, and innovating and improving the explanations based on audience opinions... Qi Jixiang, the first generation of the National Museum's interpreter, regards the audience as "parents of clothing and food" and sincerely treats every audience. The explanations are often fresh, which has won the love of audiences of different ages and industries. Increase innovation efforts and provide diverse explanation services for the audience. At present, there is still a significant gap between museum interpretation services and the strong demand of the audience. There have been some beneficial explorations in maintaining the order of museum visits and open lectures. In 2022, the Beijing Municipal Bureau of Cultural Relics issued guidance on standardizing museum interpretation work, which specifies that social organizations and individuals must undergo assessment and training when conducting interpretation services within the museum. The museum will establish a whitelist to standardize the management of those who pass the assessment. In addition, digital methods such as intelligent voice guided tours, virtual explanations, and online explanations can also better meet the needs of the audience. A museum is a big school. Giving full play to the role of museums as a large school, providing better explanation services, helping more people understand museums and fall in love with them, is a manifestation of cultural benefits for the people, and also the mission of cultural education. (Shi Fang) (Li Xinshe)
Edit：XiaoWanNing Responsible editor：YingLing
Source：People's network
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