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Think Tank

Summary of the Development Achievements of Chinese Online Media in the Past 10 Years: Promoting the Main Melody and Spreading Positive Energy

2023-07-18   

Promoting the Main Melody and Spreading Positive Energy - A Review of the Achievements of China's Internet Media Development in the Past 10 Years. Reporter Zhang Yang Jinxin's efforts in the construction and management of internet content in the new era are an inevitable requirement to comply with the information technology revolution and a top priority for the Party's ideological work. On April 19, 2016, at a symposium on cybersecurity and information technology, "In line with the attitude of being responsible for the society and the people, we should strengthen cyberspace governance according to law, strengthen the construction of network content, strengthen positive online publicity, cultivate a positive, healthy and positive Internet culture, nourish the people and society with Core Socialist Values and the achievements of human civilization, achieve full positive energy and high theme, and create a clean and positive cyberspace for netizens, especially young people Between The light of thought guides the way forward. The main melody is even higher. Holding the flag and casting the soul, let the voice of the Party always become the strongest voice in cyberspace. On July 12, 2023 China New Media Conference was held in Changsha, Hunan Province. Participants believe that in recent years, the full media platform has been continuously expanding, and phenomenon level integrated media products have emerged. The voice of the Party has spread more widely, widely, and deeply through online channels. The communication ecology and pattern in the era of all media have undergone profound changes, and ideological security is facing many new challenges. It's a real skill to use it well. Since the 18th National Congress of the Communist Party of China, the online communication system has adhered to the principles of integrity, innovation, and progress while maintaining stability. It has carefully carried out major online theme promotion and topic setting, actively promoted the integration of media into depth, and accelerated the construction of a mainstream public opinion pattern that integrates online and offline, with internal and external publicity linkage. It firmly occupies the communication commanding heights of public opinion guidance, ideological guidance, cultural inheritance, and serving the people. Shortly thereafter, a group of graphic posters made it to the "hot list" of major online media platforms: "To firmly establish a political performance concept that benefits the people, adhere to the people-centered development concept, adhere to high-quality development, and not engage in greed, reckless behavior, and sensationalism

Edit:Luo yu Responsible editor:Jia jia

Source:people.cn

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