"I have never been abroad myself, but the things I made have gone abroad!" In the hot summer, in the clean and tidy farmyard, a small bamboo cane was handed by Huang Binjing, a villager in Longli Village, Bobai County, Guangxi. After being handed over, pressed, strung, and wound, it became exquisite handicrafts. At the 20th China ASEAN Expo not long ago, the compilation of intangible cultural heritage products from Bobai County, Guangxi, attracted wide attention. At present, Bobai Mang has been exported to more than 60 countries and regions such as the United States, Germany, and Singapore, with footprints covering five continents. This is inseparable from the support of the digital foreign trade service platform created by Alibaba Group. Huang Lian will be the general manager of Bobai County Huangtu Handicrafts Co., Ltd. In 2016, she thought of further promoting Bobai Mang products to the world. But she, who is not proficient in English and not proficient in channels, is a down-to-earth foreign trade "little white". At this point, she came into contact with Alibaba's B2B digital foreign trade service platform, Alibaba International Station (hereinafter referred to as Alibaba International Station). With the help of Alibaba International's real-time translation system, Huanglian will be able to communicate smoothly with overseas customers. The "data advisor" on the platform can rely on the analysis of foreign trade data to help businesses accurately explore overseas demand and provide intelligent decision-making services for business operations. In addition, the frontline "store assistants" of Alibaba International Station will regularly come to the platform to pass on new trends, measures, and technologies to merchants. The expansion of foreign trade channels has caused a shortage of supply for Bo Baimang weaving. Huanglian will develop its production mode into a "order+company+farmer" model based on the previous one, and have built "factories without walls" in various villages. During busy farming hours, village employees went to the fields to cultivate, and during idle farming hours, they entered factories to work. Over 1600 villagers from 19 local townships achieved employment and wealth on the spot, and the entrances of each village became a "port" for product sales both domestically and internationally. Bobai County is not the only beneficiary. The digital foreign trade service platform is now playing a very important role in rural revitalization. Left behind women are the main labor force group in rural areas and the backbone of rural revitalization. The "internet celebrity product" Chinese wigs, which are now popular worldwide, may have been created by these rural left behind women. Alibaba's B2C cross-border e-commerce platform AliExpress organizes domestic wig manufacturers to go deep into Underdevelopment and establish a "community factory" for wigs. While stabilizing the production and operation of enterprises and solving the recruitment problem, it actively expands the employment and income channels for rural left behind women. As of March 31, 2023, the wig "community factory" promoted by AliExpress has covered four key counties, namely Zhangbei County in Hebei Province, Yijun County in Shaanxi Province, Qingjian County in Shaanxi Province, and Ping'an District in Qinghai Province, with a total of 469 female workers recruited and trained. These wigs made by rural left behind women are being sold overseas through digital foreign trade service platforms, becoming popular worldwide. Since the beginning of this year, the high-quality business opportunities on Alibaba International have increased by 33% compared to the same period last year. Overseas enterprise customers are increasingly inclined to purchase through digital foreign trade platforms, and high-quality business opportunities are shifting to online. We hope to use more emerging digital technologies to enable more and more small and medium-sized entrepreneurs like Huang Lianjiang to simply 'go overseas'
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：Tchnology Daily
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