Since the beginning of this year, rural competitions such as "Village Super League" and "Village BA" have become popular in some areas. Recently, 12 departments including the General Administration of Sport of China and the Central Civilization Office jointly issued the Guiding Opinions on Promoting Sports for Rural Revitalization. Prior to this, the General Office of the Ministry of Agriculture and Rural Affairs and the General Office of the General Administration of Sport of China of the People's Republic of China issued a notice, deciding to organize the National United States Rural Basketball Competition (Village BA). The indissoluble bond between sports and the countryside has gradually risen from the self entertainment of the rural masses to the level of the government's red Header file. The time has come for sports to go to the countryside. Holding mass sports events in rural areas is not uncommon, but why has it suddenly become popular in the past two years? On the one hand, with the improvement of people's living standards, the main group of sports consumers is also constantly expanding, from urban population and campus students to rural areas. Whether in urban or rural areas, people are increasingly concerned about sports events and willing to participate in physical exercise. On the other hand, after winning the battle against poverty in rural areas, they have fully achieved the "two no worries and three guarantees", and their material living standards have improved. At the same time, the aspirations and needs of the vast rural population for a better life have also become richer. Therefore, allowing sports to enter rural areas in a more diverse form will not only promote the great development of sports, but also help rural construction become more prosperous. Sports going to the countryside will "string beads into a chain". In recent years, with the rise of rural leisure tourism, there have been more possibilities for sports to empower rural industries. In many places, unique rural cycling, rural marathon and other experiential events and some Hobby farm picking competitions are favored by tourists. The recently held rural competitions such as "Village Super League" and "Village BA" have played a role in unintentionally planting willows and willows, not only attracting widespread participation from local people, enriching their cultural life, but also bringing more popularity to rural tourism, allowing more tourists from other places to experience the "rural competition tour". A sports event may be the main line of the industry, connecting sports, cultural tourism, and agriculture to form a new business form and model for the integrated development of "cultural tourism and agricultural sports". Sports going to the countryside will definitely have broad prospects. From the supply side, with the improvement of policies, measures, and working mechanisms for promoting rural revitalization through sports, the public service system for rural national fitness will be further improved in the coming years. The development of rural sports will be greatly improved from hardware to software, and the basic guarantee of sports will become stronger and stronger. From the demand side, cultural and sports consumption in rural areas is on the rise, and there is still enormous potential. The more people exercise, the fewer people idle around; More people participate in the competition, fewer people drink and play cards; A healthier body leads to a happier life. Therefore, sports can not only drive the development of rural industries, but also enrich rural culture and promote a more civilized rural atmosphere. In the long run, the popularity of "Village Super" and "Village BA" is just a microcosm of the flourishing development of rural sports. In the future rural areas, as more and more people participate in and love sports, more and more new things in rural competitions, industrial models, and cultural and sports fields will inevitably emerge. These competitions may not necessarily become the next "popular sports", but they will definitely be mass sports events with unique rural vitality and characteristics
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：economic daily
Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email：lwxsd@liaowanghn.com
Economy
Recommended Reading Change it 
Home
