Content Innovation, Human Machine Collaboration, and Boundary Expansion - Observations on the "Hot Words" at the 2023 China New Media Conference
2023-07-14
From July 12th to 13th, the 2023 China New Media Conference, with the theme of "Ten Years of Integration, Practicing and Achieving Longevity," was held in Changsha, Hunan. In the past decade, Old media and emerging media have moved from "addition" to "integration", from "paper media era" to "mobile internet era", and are ushering in "intelligent media era". At the conference, a series of hot words such as "content innovation", "human-machine collaboration", and "boundary expansion" reflected the new characteristics and trends of deep media integration. Content innovation: "Positive energy" reaps "large traffic" from a newspaper to an all media platform integrating paper, terminal, internet and number, from a daily report to 24-hour full time communication, from 400000 copies of circulation to more than 110 million users... At the 2023 China New Media Conference "Provincial Media Innovation Forum", Chen Lan, president of Sichuan Daily, used a set of data to visually explain how Old media "transformed". This change is the epitome of the integrated development of Old media and emerging media. At the opening ceremony, He Ping, president of the All-China Journalists Association, said that through ten years of integrated development, the influence of mainstream media has been effectively enhanced and the mainstream public opinion has been expanding. This is the way of reform and innovation of Old media and the only way for mainstream media to become bigger and stronger. In today's public opinion arena, "positive energy" continues to reap "high traffic". The series of high-quality cases showcased at the opening ceremony, including "Creative Micropolitics: The Light of Truth", "100 Seconds Witness China's Innovation", and "I Am 10 Years Old This Year", are all phenomenal products that sing the main theme. Participants generally believe that regardless of how the media format changes, the "golden rule" of content being king remains unchanged. With the emergence of popular content, the territory of mainstream media continues to expand, and "with communication power, there is influence". At the "Content Innovation Forum", attendees discussed "What is good content in the era of loud voices". Some people say 'being present, being online, being rational', while others say 'empathy, resonance, and resonance'. Ultimately, it is still necessary to be close to the people and practice the 'Four Forces'. Zhang Huali, Secretary of the Party Committee and Chairman of Hunan Radio and Television Group (Hunan Radio and Television Station), said that the deep integration and development of media should adhere to the principle of "content as the king", deeply rooted in cultural roots, grasp the laws of communication, open up content innovation space in ways that the audience likes, and transform the advantages of content into development advantages. Human machine collaboration: "New technology" has given rise to "new opportunities". By setting themes and clicking the mouse, artificial intelligence systems can automatically generate manuscripts and match images; Without wearing a device, you can "enter" virtual scenes and be in the news scene under the leadership of "digital people"... The 2023 China New Media Conference has set up a new media technology exhibition area, where visitors can deeply feel the ups and downs of technological change. The artificial intelligence technology represented by AIGC (Artificial Intelligence Generated Content) and the resulting human-machine collaboration have attracted much attention. The reporter saw at the exhibition site that artificial intelligence technology has begun to demonstrate its skills in assisting content production and accurately matching users. Some media release short videos generated by artificial intelligence throughout the entire process, with scripts and image generation, editing special effects, and speech synthesis all produced by artificial intelligence. Zhao Zizhong, Dean of the New Media Research Institute of Communication University of China, said,
Edit：He Chuanning Responsible editor：Su Suiyue
Source：Xinhua
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