Only by inheriting the past can ancient costume dramas reflect the present
2023-07-12
Recently, a batch of costume dramas have been broadcast in clusters, sparking industry reflection on this type of creative issue. Throughout history, costume dramas have become a popular topic in film and television creation due to their rich cultural connotations and natural audience base. According to relevant information, only in the first half of this year, dozens of costume dramas have been launched. But in contrast to the trend of creating and broadcasting ancient costume dramas, most of them have a mediocre reputation. The proportion of ancient costume dramas with Douban ratings of 8 or above is not high, and even works with higher ratings are criticized to varying degrees. After reviewing comments from netizens, we found that apart from conventional issues such as illogical stories and flat character portrayal, the modernization of costume dramas has become a focus of public attention in recent times. The phenomenon of ancient costume dramas being too modern can be divided into several situations. One is that the scenes and props are too modern. Some of the works have marble floor tiles throughout, some have characters on skateboards, and others have modern iron beds. The second is that the design, makeup, and clothing are too modern. Some of the ancient people in the play wore modern bubble sleeves, chest skirts, off shoulder clothes, some wore exaggerated yellow eye shadow, thick black eyebrows, and even the lip biting makeup popular in recent years, which was rated as "thick studio realism style" by the audience. The third is that the actions and language of the characters adopt a modern style. They hold auctions with banners and use live streaming language to promote products. Their lines are also filled with modern words such as "big rewards" and "going to sea". Fourthly, the placement of advertisements is too straightforward and deliberate. Some ancient clothing works insert advertisements for modern products such as shopping websites, cosmetics, and instant noodles. For example, let the characters read the advertising words, give the supporting role a name related to the product, or even directly incorporate the advertisement into the story, so that the characters can't put down the product they are promoting. All of this has attracted negative reviews from the audience. Some people commented, "I watched a costume drama, but it seemed like I had 'traveled' to modern times, giving people a sense of time and space disorder, incognizance and non uniqueness. The reason for the lack of classical charm in costume dramas is mainly related to the creative atmosphere in recent years. High quality costume dramas require scenes, costumes, makeup, props, and lines that are in line with ancient contexts. Therefore, it is necessary to immerse oneself in reading classics and studying history, which puts higher demands on the creative attitude, cultural literacy, and even the economic strength and resource integration ability of the creators, as well as the investors. However, in recent years, some practitioners have reduced production costs and time in order to make quick money, eliminating the need for research and research. Some of them are enthusiastic about adapting online literary works, but in the process of adaptation, there is a lack of steps to remove the rough and extract the essence, which preserves some modern elements flowing between the lines of modern writers' works and a certain type of expression that is mechanically copied in online literary works. Some choose fantasy themes that do not require as high a level of historical and cultural detail, ignoring the temporal and spatial background and not based on real history. As long as the special effects are stunning, the characters are charming, and the love scenes are sweet or cruel, it can attract the audience, especially the youth group's love. Some creators intentionally place eye-catching modern elements in ancient costume dramas in order to create topics and attract traffic, which leads to criticism from the audience, heated public opinion, and netizens' textual research, in order to improve their skills
Edit：XiaoWanNing Responsible editor：YingLing
Source：Guangming online
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