Summer "Selling Education Anxiety" Survey: Who is hyping up "Summer is the Most Terrible"?
2023-07-10
The summer vacation in the first grade is the most terrifying, as the time difference between two months widens, and one cannot grasp the difference step by step during the summer vacation. The summer vacation in the third grade is the most terrifying, and if you don't do this, your child will fall behind by a big step when starting school. The summer vacation in the sixth grade is the most terrifying, and students with poor grades in primary school must do a good job in connecting their grades after the summer vacation, Similar videos have emerged in large numbers on the internet. The tutors in these videos may belong to different institutions but use the same script, and there are often links to purchase teaching aids or training courses in the lower left corner of the videos. The more you look at it, the more anxious it becomes. It feels like this summer, if children don't study hard, they will no longer be able to keep up, "said Mr. Wang, a parent in Beijing. A recent investigation by reporters found that many educational institutions, both online and offline, are "selling anxiety" during the summer. Training teachers (anchors) tell students' parents with sincerity and sincerity“ ×× Stage is the most important thing ". During the summer vacation, it is important to study quickly, otherwise the child may not be able to keep up or be quickly surpassed by peers. In response, multiple experts interviewed by reporters believe that as the target audience for such advertisements, parents of students should view them rationally, enhance their recognition ability, pay more attention to their children's physical and mental health, promote their comprehensive development, and enable them to truly have a healthy and happy summer life. At the same time, regulatory agencies should actively implement their regulatory responsibilities, do a good job in publicity and guidance, and ensure the implementation of the "double reduction" policy in place. In a short video released by a certain video account in June this year, almost three-quarters of the screen was occupied by the face of the "teacher" - he was wearing glasses, his palm swayed to the rhythm of his speech, his eyebrows furrowed slightly, and he looked like a "senior teacher". The large character on the forehead is particularly eye-catching: "Generally, I want to overturn my grades, but I do so during the summer vacation in fifth grade. In the video, he said solemnly, "The grades in fifth grade are average. After you reach sixth grade, you will still be average, and in first grade, you will be even more average." What should you do if you want to turn the tables against the wind? This' teacher 'compares learning to a race, stating that the grades of' elementary school entrance examination 'are the ultimate reflection of a child's' primary school performance'. Many children start preparing for the junior high school entrance exam in the second semester of sixth grade, and this "teacher" suggests that they should start reviewing early in fifth grade. Subsequently, he changed his tone and began to promote a certain teaching material and tutorial book... On short video platforms, such "selling anxiety" videos became popular, covering almost every grade from the transition from kindergarten to junior high school, from junior high school to junior high school. In the short video blogger's opinion, every semester's summer vacation is a key node in the "counterattack". From the perspective of curriculum categories, "Chinese is the watershed", "English needs to be learned in advance", and "Olympiad mathematics is the stepping stone"... all subjects must attach importance to it. However, when the video is about to end, the blogger will immediately provide suggestions for purchasing books and courses. Not only that, but in some videos, the promotional slogans also include“ ×× Grade is the most terrifying "" Don't play anymore during the summer vacation, ×× Grade is the watershed, "" If you don't make good use of this summer vacation, you'll basically miss high school. Exaggerated language
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：legal daily
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