Strong recovery momentum in the catering industry
2023-07-06
The catering industry is a key area for promoting consumption, benefiting people's livelihoods, and stabilizing employment. According to data released by the National Bureau of Statistics recently, in May, the national catering revenue reached 407 billion yuan, a year-on-year increase of 35.1%; The catering revenue of units above the designated size reached 108.4 billion yuan, a year-on-year increase of 31.4%. From January to May, the growth rate of national catering revenue and catering revenue of units above designated size increased by 31.1 and 34.5 percentage points compared to the same period last year. Catering revenue accounted for 10.6% of the total retail sales of consumer goods in society. Since the beginning of this year, the catering industry has accelerated its recovery and continued to stimulate vitality, providing strong support for the recovery and expansion of consumption. Experts say that the proportion of catering industry revenue to the total retail sales of consumer goods in society has exceeded 10% for 10 consecutive years, indicating that the catering market still maintains a long-term positive fundamentals. With the promotion of expanding consumption policies and the continuous recovery of the tourism market, the catering market will continue to recover. The consumption vitality accelerated to return at around 5:00 p.m., at the gate of Feifei Shrimp Village in Chu River and Han Street, Wuhan, Hubei Province, and was already full of waiting customers. The staff of Feifei Shrimp Shop in Chu River and Han Street told the reporter that summer is the best season to eat crayfish. The store has been open since 11:00 a.m. and is basically full. It is more normal to wait in line on holidays. According to research data from the Wuhan Catering Industry Association, since the beginning of this year, catering and leisure consumption has continued to be hot, with over 300 tons of crayfish sold in Wuhan during the May Day holiday. The catering market continues to heat up, and streets and alleys across the country also present a scene of hot fireworks. The reporter visited multiple business districts in Beijing and found that during holidays, getting a number and ranking are already the norm, and many restaurants are also fully booked on weekdays. Liu Xiaoxi, the deputy manager of Yanji Restaurant, told reporters that during the recent Dragon Boat Festival holiday, there were over 100 customers waiting in line every day. The food in the dining hall is hot, and the online delivery order volume is also constantly increasing. "On the Dragon Boat Festival, the number of takeout orders in the four stores of Huatian Yanji Restaurant exceeded 800." Liu Xiaoxi said, "At the peak of the meal, from the lobby to the kitchen, even the administration and logistics came to help with food preparation and packaging." Data shows that during the Dragon Boat Festival holiday, the online takeout revenue of Shinise under Beijing Huatian increased by nearly 30% compared with the usual time, and the number of takeout orders increased by more than 30% year on year. Thanks to the implementation and effectiveness of a series of consumption promotion policies, the catering industry has started well and consumption has accelerated its recovery. "Yang Liu, President of the China Cuisine Association, analyzed that the Ministry of Commerce actively organizes and carries out the" Chinese Cuisine Hui "series of catering consumption promotion activities to promote catering brands and boost catering consumption. Various regions have actively responded and carried out multiple activities to increase consumption. For example, Beijing will build around 5 "late night cafeteria" characteristic catering blocks, introduce around 100 well-known domestic and foreign food brands, cultivate about 6000 catering merchants with strong digital marketing capabilities, and demonstrate the innovation of catering products, optimization of the environment, and improvement of service in the city's catering industry. In order to boost the confidence of catering consumption, Guangdong Province has made great efforts to promote the construction of "Internet plus+Bright Kitchen", so that consumers can understand the key process of catering food processing, so that consumers can order and eat at ease. In addition, to further boost consumer vitality, since June, Chengdu, Quanzhou, and Chengdu
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：economic daily
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