Is the venue scheduled for next year's concert a real recovery or a retaliatory rebound
2023-07-06
In 2023, offline concerts experienced a strong recovery after three years of silence. 140000 tickets for Jay Chou's seven concerts sold out in one second, and nearly 300000 tickets for Mayday's six concerts sold out in five seconds. By the beginning of July, Fish Leong, Rene Liu and Zheng Jun had been singing in Beijing. According to the barley app, the concert tickets of Lu Han, Richie Jen, Xu Wei and other artists, which will be held from mid July to mid August, have been sold out. It's hard to get a single ticket to become the norm at concerts. According to data from the China Performance Industry Association, with the rapid recovery of large-scale performance projects since the first quarter of this year, the number of large-scale music festivals and concerts has increased by over 35% compared to the same period in 2019. The performance economy can to some extent drive the development of the economy along the way, including transportation, accommodation, catering, tourism and other fields. Taking the Chongqing Wangyuan Concert as an example, according to statistics, 85% of the audience comes from areas outside Sichuan and Chongqing. The venue schedule for the "restart" of ten thousand people level performance in March has been scheduled to August next year after the implementation of Class B management of the COVID-19, when did the performance market "branch out"? On March 26 this year, Laolang opened in Beijing, which was the first large-scale concert held in Beijing in recent three years, and also the first show of the opening of Wukesong Arena in Beijing. The Wukesong Arena in Beijing is an important part of Huaxi LIVE · Wukesong. At present, there are three cities covered by Huaxi LIVE, namely Beijing, Chongqing and Chengdu. The first two cities are all "Ten Thousand People Pavilions". On March 25th, the Old Wolf concert landed in Beijing, and from March 25th to 26th, the "Chongqing Banan Zhuguang Shanhai (Land Sea Agreement) Music Festival" was held in Chongqing, which led to a "restart" of performances with 10000 people in two cities. At the beginning of the year, we did not have particularly strong confidence because watching performances was not a necessity of life, but a spiritual consumption. How to attract everyone's attention to this field was the focus of exploration at that time. The Old Wolf concert went through several months of preparation, from worrying about attendance to being sold in seconds and difficult to obtain one ticket. This performance became an industry example, "said Wen Wen, General Manager of Culture and Sports at Huaxi Group. At the beginning of this year, Due to concerns about the uncertain market situation, the agreed venue for a performance is usually one scheduled first, with good ticket sales before adding another venue; After March, it became a direct booking of two or even more games. "Everyone's confidence was inspired." The Wukesong Arena in Beijing, namely Wukesong Stadium, is the venue for the basketball events of the 2008 Beijing Olympic Games. Since 2011, Huaxi Group has built Huaxi LIVE · Wukesong around the facilities of Wukesong Sports Center, and gradually developed into a sports service complex that integrates large-scale sports events, large-scale cultural performances, sports training, and national fitness. In 2023, the performance schedule of Wukesong Sports Center reached a historic high, with a monthly maximum of over 10 performances. In the second half of 2023, the maximum monthly booking was 12 performances, and the schedule for 2024 has also been scheduled until August. The booming market for venue led "scheduled" performances has brought dual challenges, and the "full capacity" performances have posed new challenges to venues. Similar to the Taipei Arena and Hong Kong Hung Hom Stadium, Huaxi LIVE in Beijing has become an industry benchmark in the mainland performance market. First pick
Edit：XiaoWanNing Responsible editor：YingLing
Source：Beijing Youth Daily
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