As the season approaches, a series of "summer vacation scariest" videos have appeared on some short video platforms, sparking heated discussions. The summer vacation in the second grade of elementary school is very dangerous, the summer vacation in the junior high school is the most terrifying, and the summer vacation for children in the third grade who are about to start school should stop playing... has become a common script in such videos. Who is creating these summer anxieties? Will someone pay for it? ▲ Network video screenshots of the "terrifying" summer vacation? Recently, Bai Xiaowen's short videos have caused some psychological burden. After the summer vacation, her child is about to enter the sixth grade of elementary school, with grades fluctuating in the top ten. I will skip when I brush it, and if I brush too much, I will worry. In videos that make Bai Xiaowen unhappy, there is usually a "senior teacher" who solemnly tells her that "summer vacation is terrible". If she doesn't make up for classes, buy training materials, or register for classes, she will "be unable to keep up with her studies" and "unable to surpass her classmates". These so-called "senior teachers" include school teachers, institutional teachers, and "learning bloggers", and it is impossible to verify whether they are certified and have sufficient teaching experience. This type of video covers almost every grade from the transition from kindergarten to junior high school, from junior high school to junior high school. In the opinion of bloggers, the summer vacation of each semester is a key node for "counterattack". From the perspective of course categories, "ancient Chinese is the watershed", "English needs to be learned in advance", "Olympiad mathematics is the stepping stone"... all subjects must attach importance to it. However, as the video was about to end, the blogger immediately gave suggestions for buying books and courses. On the platform, it can also be seen that most of these accounts have opened shopping windows. Click on the link at the bottom left of the video to sell various learning materials and tutoring courses. According to the reporter's observation, the prices of textbooks vary, with some selling for 30 to 50 and others priced at 100. A certain elementary school's summer preview data shows that 380000 pieces have been sold. The purchase of tutoring courses is more complex, with low initial click pricing, but it is actually only for consultation registration fees, and a certain fee needs to be paid later to start the formal course. Will someone pay for selling anxiety? Some media have reported that this type of video is really selling anxiety, common in the education and training industry a few years ago. Some people who have been engaged in course sales share their secret to intimidating parents: either citing some plausible educational theories, or taking some out of context data for further education, or telling some "cow child" stories, creating a "education authority" style, and guiding parents how to do it. These sales tactics do convince some senior parents that they are often under pressure to pursue higher education. Cui Ping is a high school sophomore parent whose child is in high school. He has purchased some courses for his child both online and offline. Cui Ping said, "I hope she can use her vacation to surpass others. He believes that this provides a channel to solve the problem, rather than selling anxiety. Zhang Fang is the parent of a senior high school student who has also watched such videos and believes in the content stated in the videos, believing that students need to make good use of their holidays to study hard. But regarding whether to pay for textbooks and courses, Zhang Fang said, "I will be anxious about my child's grades due to the influence of videos, but I will not buy a basket full of items and will weigh the pros and cons and the child's needs. However, there are also some parents who do not agree with the statement in the video. Bai Xiaowen believes that children's studies can be completed in school, and after class
Edit：XiaoWanNing Responsible editor：YingLing
Source：China News Network
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