On June 30th, Amazon's Kindle China Electronic Bookstore will cease operations. After the withdrawal of the Kindle, which holds an important position in the domestic e-book market, who will fill the market gap? What is the key to promoting the healthy development of the e-book market? How to stimulate the development vitality of domestic brand enterprises? According to the Twentieth National Reading Survey, businesses have entered the bureau, the contact rate of digital reading methods (online reading, mobile reading, E-reader reading, pad reading, etc.) has risen from 50.1% in 2013 to 80.1% in 2022. Digital reading has become an important component of daily reading for the general public. At the same time, the scale of the domestic digital reading industry continues to grow, the user base gradually expands, and user stickiness continues to rise. The industry as a whole maintains a good development momentum. "In recent years, in the competition with overseas brands, a number of local e-book enterprises have emerged in China. For example, Wenshi, IFlytek, Palm Reading, etc. These brands are constantly enriching the choices of domestic consumers with innovation closer to local needs and at the speed of launching at least one new product every year." said Huang Chuxin, director and researcher of the Digital Media Research Office of the Institute of Journalism and Communication, Chinese Academy of Social Sciences. It is reported that domestic e-books have significant advantages in product diversity, system ease of use, and content openness, continuously gaining user recognition. At present, brand e-book products such as Zhangyue, Hanwang, and Wenshi have achieved high growth of over 80% in e-commerce sales. According to the 2022 Global and Chinese E-book Reader Industry Leading Enterprise Market Share and Ranking Research Report, from a global perspective, China has become the third largest consumer market for e-book readers worldwide. It is expected that the market size of China's e-book reader industry will exceed 8.5 billion yuan by 2023. Cheng Chao, CEO of Palm Reading iReader, stated that after the announcement of Kindle's exit from the Chinese market, Palm Reading APP promptly launched the one click migration Kindle e-book function, allowing users to achieve one click migration of e-book files in multiple formats through WeChat, computers, mobile phones, and more. In March 2022, Huawei released an electronic paper tablet MatePad Paper equipped with the Hongmeng system. The addition of Huawei will play a significant role in promoting the recognition of electronic paper tablet products, investing in supply chain resources, and increasing market size. Chinese brands are gradually taking over the dominance of the e-book market, "Huang Chuxin said. Industry experts believe that, based on China's share in the global market, the e-book market is still in the cultivation stage, and brand merchants still need to continue to make efforts in cultivating user usage habits, product hardware strength, and software adaptation. Copyright remains the core, and it is worth noting that with the rise of online reading apps, many people are more willing to read on their phones. WeChat reading, multi reading, and NetEase Snail Reading have become commonly used software for book enthusiasts. The 20th National Reading Survey shows that mobile reading has become the main form of reading. In 2022, 77.8% of adults read through mobile phones, compared to 2
Edit：XiaoWanNing Responsible editor：YingLing
Source：Economic Daily
Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email：lwxsd@liaowanghn.com
Recommended Reading Change it 
Home
