Visiting the Hanfu Industry Base in Caoxian County: E-commerce Empowerment Helps Hanfu "Step Out of the Circle"
2023-06-28
The staff is counting the quantity of Hanfu. During the early summer season, Wang Caiyi walked into the Hanfu industry base in Caoxian County, showcasing the relaxed and casual Jin style Hanfu, the free and open Tang style Hanfu, and the introverted and elegant Song style Hanfu from different dynasties. Light and thin Hanfu from different dynasties "lit up" the exhibition hall, and "after 00" Hanfu model Chen Bing and copywriter Wang Yiduo were ordering goods in the exhibition hall. In the past Dragon Boat Festival holiday, there was a "Hanfu craze" in major scenic spots and cultural venues in China. Cao County, located in the southwest of Shandong Province, also ushered in a period of "selling" Hanfu by taking advantage of the "6.18", Dragon Boat Festival and other festivals. As early as May, Cao County Hanfu became popular in search. Official data shows that in the first quarter of this year, the sales of Hanfu in Caoxian reached 1.038 billion yuan, reaching a new high in the same period over the years. The topic of "Cao County Hanfu sold for one billion yuan in the first quarter" has become a hot topic and has attracted widespread attention. In recent years, Hanfu has become a new fashion trend and is increasingly popular among young people, "Chen Bing told reporters. Initially, he was attracted by the cultural charm contained in Hanfu and entered this industry. Nowadays, when going out to take photos or videos every day, as long as you wear Hanfu, you feel particularly confident and beautiful. "Like Chen Bing, Wang Yiduo, born in the 2000s, is also a young force in Caoxian who has devoted himself to the Hanfu industry. She said that her daily job is to keep up with the current trend, capture the preferences of young people, and write copywriting for Hanfu promotion. The development momentum of the Hanfu industry in Caoxian is good, and I believe more young people will choose to return to their hometown and join this industry like us in the future. As a local of Caoxian, Wang Yiduo witnessed the transformation process of Caoxian from an unknown small county town to a "super large Taobao village cluster" with developed e-commerce industry. When I was a child, the internet was not developed, but now the e-commerce industry is growing step by step with the development of the internet. Villages are also starting to do live streaming and sales training, constantly incubating e-commerce 'new farmers'. Currently, Caoxian has 21 Taobao towns and 176 Taobao villages, making it a nationally renowned' super large Taobao village cluster '. Among them, Daji Town is a famous local "e-commerce town" and the production site of Hanfu. Entering the big market town, it is rare to see finished Hanfu exhibited and sold to the public, and billboards such as "printed" and "embroidered" are hung on both sides of the street. Here, manufacturers sell their produced Hanfu to the whole country and even around the world through e-commerce channels. Workers in an embroidery factory in Caoxian County are inspecting the machines. Wang Feng was photographed at an embroidery factory in Sunzhuang Village, Daji Town, Caoxian County. Dozens of machines were working neatly and orderly, embroidering various patterns on the nearly formed Hanfu. The staff told reporters that the second quarter of each year is the peak season for Hanfu production and sales. At this point, the production of fabrics, printing, and embroidery begins to be in short supply. Recently, workers have to work overtime every night until around 11:00 to 12:00. Due to the continuous expansion of the Hanfu industry, service oriented enterprises related to Hanfu, such as page design, product modeling, and photography, are also increasing Our Hanfu enterprises here are large and diverse, and some southern fabric manufacturers have set up offices and distribution offices in Sunzhuang Village, Daji Town. "Yang Wei, Secretary of the Second Branch of Sunzhuang Village, Daji Town, Caoxian County, reported
Edit：XiaoWanNing Responsible editor：YingLing
Source：China News Service
Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email：lwxsd@liaowanghn.com
Recommended Reading Change it 
Home
