Let Small and Medium Cost Films Take the Path of Innovation
2023-06-27
Recently, the China Film Association released the 2023 China Film Industry Research Report and 2023 China Film Art Report, which comprehensively reflected the good trend of the film industry in the direction of artistic creation and industrial development. Yin Hong, Vice Chairman of the China Film Association, Zhang Dayong, Assistant to the General Manager of China Film Company, and multiple guests including Xu Zheng, Liang Jing, and Li Fei discussed the creative space, themes, and future of small and medium-sized cost films around the content of the report. In their view, regardless of the cost, it is necessary to create good stories and characters in order to bring the audience back to the cinema and cultivate a mature viewing market. Small and medium-sized budget films need to grasp the "cinematic" nature. The three small and medium-sized budget films, "A Fair Journey," "The Eighth Suspect," and "Finding Her," have just won the Golden Jubilee Award at the 25th Shanghai International Film Festival. These films have won a good reputation for their excellent production and small scale. Yin Hong stated: In the current era of rapid technological development, audiences have too many choices, and movies can be enjoyed for free through media such as television, computers, or mobile phones. If a movie cannot achieve its' cinematic quality 'in terms of theme, form, topic, etc., it cannot attract audiences to buy tickets into the cinema. This' cinematic quality' refers to the use of film shooting methods and expression techniques, using exquisite visuals and moving stories to provide sufficient Motivation, bringing the audience to the cinema for viewing. The current market is still overly reliant on schedules, with large production films appearing at every important schedule, but various new films are also released every weekend. This' weekend season 'is actually a breakthrough point for small and medium-sized films. When audiences form a habit of watching movies every week and can see various differentiated movies in weekend cinemas, a good film market can be formed Compared with commercial blockbusters with a starry lineup and big scenes as selling points, small and medium-sized budget films do have disadvantages in terms of promotion and need to rely on collective efforts in creation, distribution, and other aspects to support them. Zhang Dayong said, "In recent years, films released by China Film Corporation have made a new attempt to schedule screenings. They have collaborated with Wanda Cinema to form groups through a combination of orders, and as long as one ticket can cover the cost, they will be screened. Starting from March this year, a theme such as' women's films' and 'animated films' will be selected every month for screening. During the screening process,' Luo Xiaohei 'and' Universe Exploration Editorial Office ' Waiting for low-cost movies to become popular and achieve ideal results. This approach explores a new path for small and medium-sized cost films, establishes a user base, and cultivates a market environment for future sub line film supply Producer Liang Jing has supported several well-known small budget newcomers in recent years, including "Reunion", "Street Children", and "Little White Boat". In her opinion, newcomers to movies often face enormous market pressure, so she will explore different ways to help them enter the market. She said, "After discovering good candidates, I hope to first make them good directors who can express themselves and be recognized, and then gradually cultivate them to be in line with the market. When dealing with small and medium-sized cost films, I will rely on my own experience and network to match them with a strong team, spend money on the cutting edge together, and gradually explore the experience. Cost is not the key to success or failure
Edit：XiaoWanNing Responsible editor：YingLing
Source：Tianjin daily
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