Summer season drives the film market to recover
2023-06-25
The summer season of the film market (June 1st to August 31st) has already begun. According to data from the Lighthouse Professional Edition, the total domestic box office for the 2023 summer season has exceeded 1.5 billion yuan, and more than 80 films have been booked one after another, which is expected to drive the recovery and acceleration of the film market. The summer season is one of the core seasons in the film market throughout the year, with a wide variety of high-quality film genres. Looking back at the past few years, the summer box office has achieved satisfactory results: the box office of the 2022 summer box office exceeded 9 billion yuan, the 2019 summer box office reached 17.6 billion yuan, the 2018 summer box office was 13.824 billion yuan, and the 2017 summer box office was 16.3 billion yuan. Over the summer season, blockbuster works such as "Nezha's Demon Child Comes to Earth", "I'm Not a Medicine God", and "Wolf Warrior 2" have emerged, and domestic films continue to show off their leading effects. The summer season is also one of the most abundant periods of content supply throughout the year. According to data from the Lighthouse Professional Edition, as of June 15th, there have been 83 films scheduled for the 2023 summer season. A large collection of diverse genres, covering various themes such as comedy, costume, youth, suspense, crime, action, science fiction, animation, etc., which can meet the needs of audiences of different age groups. Among them, "Transformers: The Rise of Super Warriors", "Spider Man: Crossing the Universe", and "Speed and Passion 10" rank among the top three at the box office, all of which are synchronized Hollywood films. This summer, there will be more foreign and domestic films competing on the same stage. Imported films are an important part of promoting the development and growth of China's film market. Before the COVID-19 epidemic, China introduced more than 100 imported films every year, accounting for more than 30% of the total box office of the year. It is reported that in order to further assist the rapid recovery of China's film industry, the National Film Administration is vigorously promoting the introduction and distribution of excellent foreign films. This year, a large number of films from countries such as the United States, Japan, and India will be introduced, which is worth looking forward to. In early June, multiple Hollywood blockbusters have been released simultaneously with North America. The audience's expectations for domestic movies continue to rise. Industry insiders say that in recent years, the domestic film industry has made rapid progress, with comprehensive upgrades in shooting techniques and production techniques, and has engaged in strong competition with imported films of the same type. After the Dragon Boat Festival, domestic films will enter the peak period of watching movies. Among them, comedy, as a popular film genre among audiences in recent years, has a certain competitive advantage due to its compatibility with the summer viewing atmosphere. The comedy film "Super Family" currently ranks first in the summer season's Want to See Index, demonstrating the strong box office appeal of domestic comedy films. The animated film "Three Thousand Li in Chang'an" presents the beauty of Tang poetry on the big screen, showcasing the legendary story of the convergence of Tang stars. The suspense film 'The Disappearing She' seeks innovation in light, shadow, and color, reflecting the unique charm of film art. At present, the pre-sale box office of 'The Disappearing She' has exceeded 5 million yuan, leading the Dragon Boat Festival pre-sale box office chart and is expected to achieve good results in the summer season. Overall, the summer film market in 2023 is showing a diversified trend. On the basis of maintaining stable market supply, it is expected to achieve significant improvement in quality. Small and medium-sized budget films urgently need to break through. This summer, there are both highly anticipated blockbusters and many small and medium-sized budget films worth looking forward to. Compared to locking in spring
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：economic daily
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