Recently, the 25th Shanghai International Film Festival came to an end. During the festival, a total of 1490 films were showcased, of which 80 were held as post release or pre release audience meetings, with over 420000 viewers. This film festival, including 17 Chinese films shortlisted for the five units of the Golden Jubilee Award, showed a total of 75 Chinese films, 111 new works by 115 directors from 49 countries in the the Belt and Road Film Week, which made Chinese audiences feast their eyes. The Shanghai International Film Festival, which has entered its thirties, shoulders the mission of consolidating the film industry chain, expanding the scope of industry exchanges, and cultivating film talents. The film market of this year's Shanghai Film Festival has returned to offline, with over a hundred exhibitors from 29 countries and regions participating in the offline market, covering the film industry chain links such as production and distribution, content production, post production, investment and financing, and technical support. 9 market activities and 5 market screenings were held. Meanwhile, this year's film project venture capital received a total of 679 valid project applications, 33 projects were shortlisted, and a total of 643 negotiations were completed during the event. The online "International Film and Television Cloud Market" showcased a total of 297 projects from 120 exhibitors from 27 countries and regions. A major highlight of this year's Shanghai Film Festival is its active embrace of technological innovation, and a series of industry discussions and project explorations with a strong "technological model" have been carried out. At the first Science Fiction Film Week, industry insiders talked about the latest cutting-edge technologies such as AIGC artificial intelligence and VR virtual reality. Wang Changtian, chairman of Beijing Enlight Media, said that the application of AI in animated films could increase the efficiency of the main links by 50% and the entire production cycle by 30%. The effect of AI empowerment was far beyond imagination. Wang Jian'er, chairman of Shanghai Film (Group) Co., Ltd., also believes that new technologies will soon be applied to the film industry, and the future will be electric "smart" manufacturing. Shanghai Film Group will also continue to adhere to Digital transformation. The Regulations of Songjiang District on Promoting the High Quality Development of the Film and Television Industry in Shanghai's Science and Technology Movie Metropolis issued during the "Science Fiction Week", on the basis of the original film and television industry support policies, has added specific support measures for key links in the film and television industry, such as "support for the listing of film and television enterprises", "support for emerging film and television industries", and "encourage the introduction and training of film and television talents", and has improved some policy support, Expanded the scope of some policy support. As the 5G Metaverse strategic cooperation platform designated by the Shanghai Film Festival, China Mobile Migu Company and director Lu Chuan's new work 749 Bureau carried out in-depth cooperation to jointly explore the new model of the Metaverse film industry. China Mobile Migu launched the film festival "the only designated Metaverse cinema" in the Metaverse bit space - Star Plaza, and the image of "Ma Shan", a number of wise men customized for the film, also appeared in the Star Plaza for the first time. Lu Chuan stated that in terms of technology empowering movies, he hopes to take the movie "749 Bureau" as the starting point, rely on China Mobile's powerful 5G and computing power network, and jointly establish a model that deeply combines movies and technology. (New News Agency)
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