The consumption potential of 106 million domestic tourists on Dragon Boat Festival continues to release
2023-06-25
According to the comprehensive calculation of the data center of the Ministry of Culture and Tourism, 106 million domestic tourists traveled during the Dragon Boat Festival holiday, an increase of 32.3% year on year, and it recovered to 112.8% in the same period of 2019 on a comparable basis; The domestic tourism revenue reached 37.31 billion yuan, a year-on-year increase of 44.5%, and recovered to 94.9% of the same period in 2019 according to comparable standards. Despite the hot weather in many places during the Dragon Boat Festival holiday, people's travel enthusiasm has not been affected, and the culture and tourism industry still shows a strong recovery momentum. According to data from Ctrip Travel, the recovery progress of some tourism formats has exceeded the level of 2019, with orders for domestic ticket business doubling compared to the same period in 2019. According to data from Qunar Travel Network, the number of flight reservations in popular cities in China exceeded the same period in 2019 by 20%, and the number of hotel reservations in popular cities in China exceeded the same period in 2019 by 1.6 times. According to the data of Tujia B&B, the booking volume of B&B during the Dragon Boat Festival holiday increased by 30% compared with 2019, and the average price paid per night reached 497 yuan. High speed rail tours, self driving tours, and peripheral tours are the most popular modes of travel during small and long vacations. According to the data of Feizhu Travel Network, the booking volume of high-speed rail tickets for the Dragon Boat Festival this year doubled year on year. In addition to the major provincial capitals, Suzhou, Qingdao, Ningbo, Xiamen and Wenzhou are among the top destinations for high-speed rail travel. At the same time, the transaction volume of domestic car rental services has increased by more than three times year-on-year, and the pre order volume of peripheral tourism has increased by more than 4.6 times year-on-year. From the price point of view, Qunar travel website data shows that the ticket price of the Dragon Boat Festival holiday is more than 20% lower than that of the "May Day" holiday, and the hotel price is nearly 30% lower than that of the "May Day" holiday. The travel cost is lower, but the average payment price has not decreased proportionally, which means that tourists are more willing to live better and play easier. In addition, according to the data of the National Immigration Administration, with the steady recovery of the supply chain of civil aviation, cruise ships, hotels, catering, mass transportation and destination resource providers, as well as the facilitation of visa and port clearance policies, inbound and outbound tourism during the Dragon Boat Festival holiday has reached its peak since 2020. "If the May Day holiday is a turning point for the overall recovery of the domestic tourism market and its transition to normal development, the Dragon Boat Festival holiday is a milestone for the recovery of the inbound and outbound markets, marking that the domestic, inbound and outbound markets have entered a new channel of recovery in an all-round way," said Dai Bin, president of the China Tourism Research Institute. Dragon Boat Festival is an important traditional festival in China, and various folk activities represented by dragon boat racing have attracted much attention during the Dragon Boat Festival. According to Meituan and Dianping.com, two days before the Dragon Boat Festival holiday, the search volume of traditional folk experiences such as dragon boat racing, Zongzi making, and dragon boat sachets doubled year on year. Various regions have launched colorful folk activities to enrich people's holiday lives. Ganzhou, Jieyang, Foshan, Dongguan, Yiyang, Yongzhou and other places have successively opened the dragon boat race for the Dragon Boat Festival. Traditional folk customs and Folk art are also integrated into museums, art galleries, libraries, theaters, cinemas and other cultural spaces. A special survey by the Ministry of Culture and Tourism shows that during holidays, as many as 87.9% of tourists visit cultural and museum venues, historical and cultural blocks, participate in various intangible cultural heritage projects, and participate in cultural activities such as music festivals and concerts. These
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：economic daily
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