In the International Ceramics Exhibition, Türkiye audiences were surprised to find the works of artists from their hometown; At the trade fair, Namibia signed a contract with Hebei Company for cultural industry and health care construction projects; In the "the Belt and Road · International Pavilion", Dunhuang cultural and creative exhibitors and Indian craftsmen visited each other... From June 7 to 11, 3596 government groups, cultural institutions and enterprises, as well as more than 50 countries and regions, more than 300 overseas exhibitors gathered in Shenzhen to make their debut on the 19th ICIF. As an important platform for cultural trade and cultural exchange, the ICIF is moving from being the "first exhibition in China's cultural industry" to being the "top exhibition in the international cultural industry". It not only makes new contributions to promoting the development of the national cultural industry, but also makes new explorations for promoting exchanges and mutual learning among human civilizations. The interactive platform accelerates "going out" and actively "inviting in" a transparent TV. In front of it, Pakistani designer Hussain Saddam stops and observes the 3D car image floating on the monitor for a long time, then turns to the exhibitor to inquire about the relevant product technology. Holographic imaging technology is very advanced globally. I am here to participate in the ICIF and hope to find products that can fully showcase our designs, "Saddam said. The booth belongs to Shenzhen Photonic Crystal Technology Co., Ltd. According to Sales Director Gao Yuejian, photonic transparent displays have been applied in fields such as automotive, commercial, and stage industries. The related product technology ranks first in the world and has been sold to more than ten countries and regions worldwide. At previous cultural expos, Chinese products, enterprises, and brands have set sail and introduced the world to the rich and colorful cultural China. With the help of the cultural expo platform, Huaxia Animation has signed a VR game content and equipment export contract with Japan Sega Co., Ltd. for 105 million yuan; Fujian Dehua's "Fugui Red" porcelain has signed a large order of $60 million; The "Dream of Dunhuang" produced by the Lanzhou Song and Dance Theater in Gansu Province has also traveled across the sea to the world. In order to promote the "going out" of Chinese cultural enterprises, the ICIF has taken the initiative to invite foreign merchants in. From March to April this year, the 19th ICIF went to France, Germany, and Switzerland to promote, extensively contacting local chambers of commerce, cultural enterprises, and related organizations, reaching multiple cooperation agreements, and inviting overseas cultural institutions to participate face-to-face and point-to-point. Nowadays, the cooperation agencies of the ICIF are located in 65 countries and regions around the world, achieving the normalization of investment promotion and promotion. The number of countries and regions visiting, exhibiting, and purchasing has increased from over 10 in the first edition to 108 in the 19th edition. With the continuous improvement of internationalization, the ICIF has become an important platform for Chinese culture to "go global". Two days before the launch, we had already made friends with 20 to 30 foreign businessmen. Shanghai Haoli Cultural and Tourism Creative Co., Ltd. is an "old friend" of the ICIF. General Manager Miao Renhao stated that taking advantage of the East Wind of the ICIF, many of Haoli's cultural and creative products have been exported to Europe, America, and East Asia. The company's overseas layout is also constantly expanding, and we truly feel the trend of cultural output and the power of cultural confidence. Intangible culture is implemented in tangible cultural and creative products, and Chinese culture is accelerating towards the world through individual orders and agreements. Trade
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