The "618" transcripts released by the platform have witnessed the accelerated recovery of the current consumer market - nearly 50% of small and medium-sized merchants on the JD platform have seen a growth of over 200% in transaction volume; Tmall "618" opened for 4 hours, with over 30 brands in the mobile digital home appliance category having a transaction value exceeding 100 million yuan; The order volume of Kwai e-commerce "618" in the first three days increased by more than 70% year on year... The annual "618" shopping festival is not only an important node to promote the release of consumption potential, but also a "touchstone" to test the quality of consumption recovery. How effective is the "618" campaign in promoting consumption this year? What new changes in consumption are reflected in the 'shopping cart'? Promote consumption recovery, and make concerted efforts both online and offline. JD's "618" participation in billions of subsidized goods has reached more than 10 times the number in March; Kwai e-commerce invested 10 billion platform traffic and 1 billion commodity subsidies during the "618" period; Many stores of Suning.com across the country provide consumers with discounts such as old for new subsidies and interest free installments... This year's "618", many platforms have upgraded their preferential subsidies to accelerate the recovery of consumption. As an important promotional activity in online retail, '618' has become an important lever to boost consumption. 'Li Mingtao, the chief e-commerce expert at the China International E-commerce Center, said that this year,' 618 'has increased preferential subsidies while many platforms have simplified promotional rules, optimized and improved consumer experience, which is conducive to further unleashing consumer potential. While online promotions are hot, many offline commercial entities are also seizing the opportunity of "618" to promote consumer compensation and upgrading. The relevant person in charge of Yintai Department Store told the reporter that this year's "618" has launched a series of rich offline activities, including fashion shows, mini music festivals, Rosa'Garden Party'and so on, in addition to beauty clothing coupons, which attract a large number of young consumers to experience and spend money. The "618" transcripts released by various platforms have witnessed the accelerated recovery of the current consumer market - nearly 50% of small and medium-sized merchants on the JD platform have seen a growth of over 200% in transaction volume; Tmall "618" opened for 4 hours, with over 30 brands in the mobile digital home appliance category having a transaction value exceeding 100 million yuan; The order volume of Kwai e-commerce "618" in the first three days increased by more than 70% year on year... The latest data from the National Bureau of Statistics shows that the total retail sales of consumer goods in May increased by 12.7% year on year. Shu Jueting, spokesman of the Ministry of Commerce, said that with the arrival of peak consumption seasons such as the Dragon Boat Festival and summer holidays, residents' demand for leisure shopping, travel and tourism will be further released. During the summer consumption season, the Ministry of Commerce will also organize the launch of "618 Dragon Boat Festival Happy Shopping" and other consumption scenarios, adding more confidence and vitality to the consumer market. The demand for vertical segmentation is prominent, and the potential of the sinking market is unleashing this "618". Wang Ming, a "85 generation" entrepreneur from Shandong, is busy every day, doing a business of digging for gold in the "soil". In recent years, the horticultural market has experienced explosive growth, with sales of household horticultural vegetables, flowers and plants, and nutrient soil soaring. Our nutrient soil store's transaction volume has increased 25 times in 5 years, reaching 50 million yuan in 2022, "said Wang Ming. New white-collar workers, sports experts, and urban new farmers... In recent years
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：Tonight Daily
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