Interview with Tang Ying from Zhejiang Internet: Steadily Taking Every Step towards the Main Platform of Digital Culture and Technology
2023-06-16
When state-owned enterprises labeled with stability encounter innovative fields where they dare to do genetic research first, Zhejiang Internet is embarking on a practical and feasible path of upgrading from a leading digital marketing group to a digital culture and technology main platform through "hybrid transformation+AI". Pragmatic planning: Taking root in the fertile land of digital Zhejiang, leveraging the advantages of Zhejiang's mixed culture transformation and starting with digital marketing, Zhejiang Internet has created numerous excellent cases for brand building from the end of 2020 to mid-2023, and has embarked on a unique development path. 2023 is a key year for high-level promotion of the construction of a strong cultural province and the creation of a new era of cultural highlands. It is also the 'Reform and Development Challenge Year' of Zhejiang Provincial Cultural Investment Group. Lin Liang, Secretary of the Party Committee and Chairman of Zhejiang Provincial Cultural Investment Group, requested that Zhejiang Internet, in accordance with the principle of more highlighting social benefits, highlight the quality of cultural investment and Zhejiang's quality, deeply cultivate the digital culture industry sector, and deepen the integration and linkage with cultural investment related industries Tang Ying, Secretary of the Party Committee, Chairman, and CEO of Zhejiang Internet Group, said, As is well known, Zhejiang Province has cultural and digital soil, and our controlling shareholder, Zhejiang Cultural Investment, has three major systems including space operations, film and television variety shows, and digital culture, which are just external and internal to each other in promoting digital culture. Innovation in digital culture requires diverse resource reserves, and we are rooted in Zhejiang's digital culture with the vitality of digital marketing, which is a two-way journey Over the years, the province has been working on top-level design for us, with the goal of building a flagship in the digital cultural quadrant. This requires us to fully leverage the resource advantages and innovation experience of mixed ownership listed companies, and seek a new pattern of cultural enterprise reform, innovation and development with higher quality and deeper efforts. "Regarding how to achieve this, Tang Ying said, This requires strategic determination and persistence. "Consolidating the foundation: Leading the upgrading of digital marketing and opening up the digital cultural ecosystem." In the past three years, while completing structural adjustments, we have also made sufficient preparations for upgrading digital cultural technology companies. "Tang Yingzhewen Internet, empowered by state-owned assets, has chosen a path from digital marketing to smart marketing ecology, and then to the development of digital cultural technology. The first step for Shengwei Digital Culture Technology Company is to build a smart marketing ecosystem, which is both natural and timely, "Tang Ying said, Over the past 20 years of engaging in digital marketing, we have accumulated a vast database of brand resources, media resources, platform resources, material resources, user resources, and other resources. These data assets are the 'starting funds' for our digital culture. Among these massive data resources, we use artificial intelligence tools to develop applications, and implement data capture and analysis around materials, users, and markets, analyzing key information such as user reading, preferences, and sharing Integrate organically, innovate content production and dissemination, develop more efficient application scenarios, empower the entire marketing chain, and achieve cost reduction and efficiency increase for the brand Tang Ying said, "Don't underestimate this step. It may seem unrelated to digital culture, but it is indispensable in the underlying architecture and serves as the foundation for achieving future top-level design. Especially after connecting with AI, the outline of the essential intelligent content ecosystem for digital culture has already emerged,
Edit：luxiongfeng Responsible editor：xinglan
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