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Economy

Featured small store: "ironing" people's livelihoods in super large cities

2023-06-12   

In March of this year, Shanghai issued a document to formulate development guidelines for characteristic neighborhoods and Shanghai style specialty small shops. According to Meituan data, as consumption rebounded, in the first quarter of this year, Shanghai added over 30000 unique small stores. If a city is compared to a huge machine, various specialty small shops may be the "lubricant" to ensure the normal operation of the machine. Some of these specialty small shops have an internal area of less than ten square meters, while others have no signs at one point. They firmly hold onto a small world and bring indispensable value to the citizens of Shanghai. How big can a tailor's shop be in a vegetable market for ironing various styles of life? This "needle and thread workshop seamless clothing and tailoring shop" squeezed into the Longshan vegetable market has a small area and even had no signs at one point. However, through the Internet, from Manchuria under Qing rule in the north to the Dawan District in the south, from the performance clothes of opera actors to the working clothes of vegetable vendors, this store connects a wide world. "Why do stars look good when they wear clothes? It's mainly because they fit! Changing clothes is as important to me as eating." Cao Teng, a Graphic designer from Taiwan, China, China, is always keen on buying seasonal fashion from major brands, but ready-made clothes often do not fit and need to be tailored. He said that some stores cannot be changed or find it cumbersome. The owner of this store, Master Ye, is willing to take orders and the price is reasonable. In Cao Teng's designer circle, Master Ye is like a "MeituPic". Lao Jiang, who lives near the Longshan Vegetable Market, was a street worker before retirement. Almost all the work clothes he wore in the past few years were renovated by Master Ye. "Don't look at a pants hem or cuffs that are inconspicuous, just cut them, and people will immediately feel comfortable. In Lao Jiang's opinion, with the rapid development of society, the Lebensraum of traditional tailoring shops has been squeezed, but the demand of consumers has become increasingly personalized, which brings new opportunities for small shops that can be customized. With these small shops here, we feel at ease, "said Lao Jiang. A Shanghai aunt brought a worn Camel hair cotton padded clothes and quickly "reproduced" the look of decades ago in Master Ye's shop; Some theater directors always seek the help of Master Ye to adjust the size of their costumes and props before each performance... Lao Jiang is not only a client of Master Ye, but also his neighbor. He knows the story of Master Ye well and says, "In the end, everyone realizes that Master Ye is indispensable. He irons not clothes, but also various forms of life. From starting a fabric wholesale company, working as a tailor, changing clothes, conducting offline transactions, to learning to expand business channels on Taobao and Dianping, Master Ye has almost always revolved around clothing throughout his life. He never thought about changing his profession. For him, tailoring is an art, although it's hard, it's endless fun. Master Ye likes the night, and the hustle and bustle of the vegetable market is gone. The vegetable stall is covered with dark waterproof cloth, and the air is filled with tranquility. Changing clothes alone at night has a magical power for me, which is inexplicably reassuring. It's just like seeing customers leave with satisfaction after picking up their clothes. A small shop like ours cannot make much contribution to society, but as long as there is someone else who needs it, I will continue to do it. The magic studio, which covers an area of ten square meters, reaps 100% happiness. Outside is the noisy flow of people and cars, located in Lujiazui

Edit:Hou Wenzhe Responsible editor:WeiZe

Source:people.cn

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