Guangdong's cultural industry is booming with the addition of "numbers", and "culture+technology" is shining brightly
2023-06-07
The mascot "Little Water Droplet" performs a naked eye 3D show, with a 1:1 live broadcast of a "digital person" reproduced by a real person. Large screen stereoscopic movies lead audiences to explore the magnificent rivers and mountains of the motherland... Digitalization is a major highlight of this year's ICIF. Today, the 19th China (Shenzhen) International Cultural Industry Expo and Trade Fair (hereinafter referred to as the "ICIF") opened on the shore of Pengcheng. For the first time, this ICIF set up a "Digital China" exhibition area, where cultural enterprises of new technology applications such as 5G, Big data, cloud computing and artificial intelligence gathered together to present a creative feast combining culture and digital. Cultural digitization is an important lever for building a strong cultural country and an inherent requirement for the transformation and upgrading of the cultural industry. Guangdong has always dared to drink the "first taste soup" of the cultural industry. In the early stages of reform and opening up, this place once forged the brilliance of popular music and film and television. Today, the cultural industry is ushering in a digital transformation here. Huawei, Tencent, Lifeng, Fantuo, Yongsheng, Fantawild and other well-known names have set the industry benchmark for new cultural formats. Assisting the high-quality development of Guangdong, the digital cultural industry in Guangdong has demonstrated hard work and true skills, and the deep integration of "culture+technology" has promoted the leap from cultural manufacturing to cultural "intelligent manufacturing", and is fully accelerating. New layout of "dual core and multi-point" construction, "digital bay area", ten thousand petals coming, giant whales flying over small waist, Macao Tower turning into a space rocket launcher... The new year AR Laser lighting display in 2022, with digital technology to make the two towers in the bay area "dream linkage", caused netizens to brush the screen. Animated video, 360 ° panoramic view, high-definition detailed images... Click to enter the "Virtual Roaming" platform of the Guangdong Opera Art Museum, where citizens can experience a cool Cantonese opera cultural journey "in the cloud". The Guangdong Opera Art Museum uses digital technology to digitize and enhance the overall architectural view and collection of exhibits. More and more young people are coming to the Guangdong Opera Art Museum, "curator Ma Nan told reporters. Technology has added wings to culture, and digital technology has "illuminated" the cities of the Greater Bay Area. Guangdong's digital culture industry accelerated its pace by seizing the "wind outlet" of cultural industry and digital Technological convergence integration and innovation. Guangdong implements a digital strategy for the cultural industry, vigorously promotes the deep integration of culture and technology, and proactively lays out strategic emerging cultural industries. With Guangzhou and Shenzhen as the "dual core" engines, the development pattern of the "dual core and multi-point" digital creative industry is being formed throughout the province. In the Implementation Plan for Promoting the Deep Integration of Culture and Technology in Guangdong Province (2021-2025), "building a world-class digital cultural center for Guangdong, Hong Kong, and Macao" is listed as one of the six key projects. Digital Intelligence Economy to Pazhou. Since 2015, focusing on the theme of digital economy and artificial intelligence industry, 31 leading enterprises such as Tencent, Alibaba, and Vipshop have successively introduced and landed in Pazhou, involving consumer and industrial internet, artificial intelligence, and other fields. The total investment scale of key projects exceeds 100 billion yuan. In March this year, at the 2023 Haizhu District Cultural, Business and Tourism Integration and Development Conference, the "one platform and two supports" measures for digital, intellectual, cultural and innovation in Haizhu were launched, creating a new highland for Guangzhou's digital culture industry. From "Shenzhen speed speed", "Shenzhen quality" to "Shenzhen design", creativity permeates all aspects of the city. Data shows that Shenzhen's digital creative enterprises exceed
Edit：He Chuanning Responsible editor：Su Suiyue
Source：southcn.com
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